The export look

Luxury craftsmanship, a bridge between historical archives and innovative techniques

Brands conquer abroad for quality and detail when know-how marries cutting-edge technology

by Antonella Galli

Lo store di Promemoria ad Hangzhou

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Luxury furniture seems to know no crisis: a solid, global, highly demanding niche focused on tailor-made projects. Italian companies respond with competence, focusing on international markets; they share characteristics such as rootedness in the territory, craftsmanship, care for materials and details. Values on which Henge, a Treviso-based company founded and run by Paolo Tormena, rests, with a turnover of 42 million in 2025, the result of a 22 per cent growth. Abroad, Henge operates in the UK, France and Germany and, outside Europe, in the USA, China, Korea and the Middle East. "We continue to strengthen the brand's presence in key cities for international design," explains Tormena, "London, Paris, Dubai, Miami and Los Angeles, with Venice as a new strategic stop and a look at New York. The CEO of Henge emphasises the role of operational choices: "We look for designers capable of interpreting Henge's identity with authenticity, we select materials that have expressive power and processing potential". During Design Week, the new collections, including Henge Notte, are on display in the showroom on Via della Spiga.

Mascheroni: craftsmanship and almost total export

Ludovica Mascheroni, a Brianza-based brand that in 2026 will be celebrating its 20th candle, expects to grow by 5% compared to 2025, the year in which turnover exceeded 13 million, with exports accounting for 97%. In 2006, owner Fabio Mascheroni and his wife Roberta Caglio founded Rimalcuoio in Mariano Comense, which is headed by the Ludovica Mascheroni brand; production was immediately positioned in the high-end range: "The main markets are India and the Far East, the French Riviera and the United Kingdom," confirms Mascheroni. "The most popular products are wardrobes and walk-in wardrobes, our flagship. They are the result of craftsmanship know-how, attention to detail, and state-of-the-art technology, such as ozone sanitisation systems and the creation of secret compartments'. The Fuorisalone is the setting for the 20th anniversary celebrations, with an immersive itinerary in the flagship store in Via del Gesù and two celebratory products, an artistic boiserie and a sofa inspired by archive designs.

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Memory: innovation and craftsmanship roots

The development of Promemoria, a brand of Sozzi Arredamenti, founded in Valmadrera (Lecco) by Romeo Sozzi in 1988, which boasts a presence in different areas of the world and a 2025 turnover of 22 million, is based on the combination of technology and craftsmanship skills. "A combination that gives value, character, and uniqueness to each product, with attention to the smallest detail," explains Paolo Sozzi, operation manager and sales director. Innovation also passes through investment in new machinery, always respecting our artisan soul. The new joinery integrated in the Promemoria production hub, one of the key investments to strengthen quality and production control, is part of this direction'. The main markets continue to be the United States, Asia - with significant growth in India - and the Middle East. "New Promemoria spaces are opening in Los Angeles and Miami, Jakarta in Indonesia, Almaty in Kazakhstan and soon in Wuhan in China". Among the novelties of the Design Week in the showroom on Via Montenapoleone is the Levante dining table upholstered in fabric.

Fratelli Boffi: made-to-measure and haute cabinet-making

Haute cabinet-making is the sphere of choice for Fratelli Boffi, a prestigious company (between 5 and 6 million in turnover) based in Lentate sul Seveso, Brianza, which has recorded constant growth in recent years. "A significant fact for us is the increase in made-to-measure and contract work, which today represents an increasingly important part of our business," says ceo Carlo Boffi, of the owner family. "Europe remains the main market, with growing interest in the UK; in recent years we have also seen interesting signs from Asia and the US," he says. Bespoke projects are on the company's horizon: 'we work more and more on projects built together with designers, where the product is never a starting point but the result of a process. We are interested in continuing to work in this way, keeping quality, detail and complexity together," he concludes. Fratelli Boffi presents at the Fuorisalone, in the context of CasaOrnella, two pieces of furniture - the Alberto table and the Gigi XVI Hip-hop chest of drawers - based on inlay.

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