Luxury real estate, Italy continues to attract foreign investors

The luxury property market in Italy continues to run. In the first eight months of 2025, according to data from Gate-away.com, the portal dedicated to foreign buyers, demand for luxury properties in the Bel Paese remained buoyant, with interest increasingly diversified both by origin and asset type.

Driving the sector is the 'extra-luxury' bracket (over €3 million), where the average value of requests exceeded €6.8 million, up 2.4% compared to 2024. In the "luxury" bracket (between 1 and 3 million), the average ticket is around €1.7 million, slightly down, a sign of a more selective but still dynamic market.

The US remains the leading market in terms of number of requests (24.9%), followed by Germany (17%) and the UK (6.2%). But the fastest growing are the emerging markets: the United Arab Emirates (+34%), Hungary (+41%) and Spain (+18%). Also interesting is the phenomenon of "requests from Italy" (+49.6%), i.e. from foreign buyers already in the country for work, holidays or study.

Geographically speaking, Tuscany and Lombardy remain the most popular regions, but Lazio (+55%), Abruzzo (+50%) and Campania (+31%) are also growing, a sign that luxury is expanding beyond the traditional hubs. On the resort front, Lake Como is the real star of extra-luxury (22.2% of requests, +78%), followed by the Amalfi Coast, Argentario and Lake Garda.

The big cities remain central, with Rome in the lead (9.1% of requests in the luxury bracket, +51%), followed by Florence and Milan. But the desire for authenticity is growing: lesser-known villages and destinations - from Pantelleria to Spoleto, via San Teodoro, Alassio, Pula and Noto - are experiencing a real boom in requests, thanks to more affordable prices and a less inflated lifestyle.