M-Cube, integration and platform drive the accounts: 70 million in 2025
Italian digital in-store experience company closes 2025 with 6 per cent growth in a market that travels much slower
For M-Cube, 2025 was the year of reorganisation. And at the same time the year of growth. The Italian company specialising in digital in-store experience solutions closed the financial year with 70 million in revenues, up by 6%, archiving the first twelve months of the new management entrusted to Gianluca Pasquali, who arrived at the top in April last year. A result that the company claims as superior to that of a market that, reads the press release, "is struggling to achieve 2% annual growth".
The direction set by the new management is clear: less fragmentation, more integration, more scale. In recent months, M-Cube has been working on the full incorporation of the acquired companies and the construction of a unified operating model better suited to international growth.
"It has been an open but extremely positive year in which we have laid the foundations for a new phase of acceleration," Pasquali comments. The group pushed on with the development of retail media networks, citing projects with Selex in Italia, Co-Op in the UK and Plus Supermarkt in the Netherlands, as well as the DAG-Galleria Bombi, described as one of the world's largest LED installations by linear development.
Among the pillars of the new phase is also proprietary technology. M-Cube has chosen to focus its investments on DXP One, a cloud-based software platform designed to manage multi-channel integrated with the retail media ecosystem. Alongside this, M-Lab remains central, a music catalogue built with advanced artificial intelligence tools to offer brands a dedicated soundtrack and, at the same time, reduce the costs associated with traditional catalogues.
Now, having closed the season of reorganisation, the group opens the season of expansion. "For 2026, in addition to organic growth, which remains a priority, we will evaluate opportunities for external lines by consolidating markets where the Group is present but not as a leader, and by entering new geographies. The stated goal is to increase turnover to EUR 80 million by expanding the portfolio of products and solutions and leveraging the end-to-end expertise gained in the digital in-store experience.
