Expo 2025 – L’Italia a Osaka

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Osaka

Expo 2025: Italy presents its excellence and its future to the world

Italy presents itself in Osaka with a pavilion highlighting Made in Italy and with many activities to promote economic opportunities

by Carlo Marroni

4' min read

4' min read

The Ideal City of the Renaissance. The image of Italy's history that perhaps most fascinates the world's imagination: art and creativity, beauty and know-how. This is Italy's showcase at Expo 2025 in Osaka, where 30 million visitors are expected from today, 13 April, to 13 October. 'Art regenerates life' is in fact the theme of the Italian Pavilion at the Expo, designed by architect Mario Cucinella as a modern interpretation of the Ideal City of the Renaissance, with its theatre, porticoes, piazza and Italian-style garden: typical places of Italy's urban and social identity.

The aim of the Italian Pavilion is to broaden and complete the image of Italy in the world through the presentation of its excellence, its cutting-edge technology, scientific research, classical and contemporary works of art, design and craftsmanship, music and daily live performances, all expressions of human talent and the Italian way of creating intercultural dialogue.

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Opening the ceremony for the Pavilion and Italy's participation in the event is Foreign Minister Antonio Tajani, followed by Ambassador Mario Vattani, Commissioner General for Italy at Expo 2025 Osaka. Also on stage will be Monsignor Rino Fisichella, Commissioner General of the Holy See Pavilion and Pro-Prefect of the Dicastery for Evangelisation: in fact, for the first time the Holy See's structure is hosted inside the Italian pavilion. The event is presented by actress and singer Serena Autieri, godmother of the Italian Pavilion. This will be followed by the unveiling of the 'Deposition' one of Caravaggio's most famous masterpieces.

The opening event is then enriched by a dialogue with an Asia-Pacific focus on the Action Plan for exports to high-potential non-EU markets. With the opening speech by Minister Tajani and then the representatives of the production world: Barbara Cimmino, Vice-President for Export and Investment Attraction of Confindustria, Marco Granelli, President of Confartigianato, Matteo Lunelli, President of Altagamma, Riccardo Garosci, Vice-President of Confcommercio for Internationalisation, Giacomo Mareschi, Managing Director of Danieli, Adriano Alfani, Managing Director of Versalis (Eni) and Fulvio Renoldi Bracco, Board Member of the Bracco Group. This was followed by speeches from representatives of Sistema Italia: Matteo Zoppas, president of the Ice Agency, Regina Corradini d'Arienzo, managing director of Simest, Alessandra Ricci, managing director of Sace, and Laurent Franciosi, head of international market development at Cdp. This was followed by an open window on the Giro d'Italia and the actions of sports diplomacy, with the participation of Zoppas, Paolo Bellino, Rcs CEO, and cycling champion Vincenzo Nibali, with Tajani concluding. Immediately afterwards, a musical performance by Serena Autieri and the Band of the Carabinieri.

Monday 14 April will be the first day the Pavilion will be open to the public, and the unveiling of the Milan-Cortina 2026 Olympic torches is planned. Participants will include Minister Tajani, Ambassador Vattani, Carolina Kostner, former Olympic athlete, Martina Caironi, Paralympic athlete, Andrea Varnier, CEO of the Milan-Cortina 2026 Foundation, Carlo Ratti, famous hi-tech architect and designer of the Olympic torches, and Adriano Alfani, CEO of Versalis.

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To return to the pavilion, as architect Cucinella explained, the Ideal City represents a hangar, built of wood, of knowledge and thinking with the hands: a place that tells the world about Italian culture, excellence, the arts, businesses and craftsmen, and that also evokes the beauty of our territory, made up of so many territories, so different from each other, yet linked by deep roots - which are lost in time - and by the same desire to look to the future.

Visitors to Expo are thus offered a space-time journey capable of creating sharing and participation: an opportunity for the encounter of knowledge along a journey that begins outside the Pavilion, with a large portico containing a theatre, representing the beginning of the visitor's experience.

The space dedicated to spirituality is represented by the Holy See section, for the first time in the history of Expo inside the Italian Pavilion, with its fulcrum in the famous Deposition by Caravaggio, dated 1604. The aim is to convey the idea that beauty, in all its forms, can be a motivating and inspiring force for building a better society. An objective in harmony with the concept of the Italian presence at Expo 2025. In Osaka, Italy wants to expand and update the nation's image, presenting it with an eye to the future, combining tradition and high technology, excellence and innovation.

In this context, the internationalisation of companies plays a central role: Expo represents an extraordinary opportunity for the entry of our companies into Asian markets, among the most dynamic in the world. The pavilion - thanks also to a network of agreements stipulated with 18 out of 20 regions, institutions and category associations - gives space to the Italian production system in an institutional context of support and enhancement. With this in mind, the Italian Pavilion is not just a physical place, but intends to be a defined instrument of growth diplomacy, capable of favouring new opportunities for our entrepreneurs to make themselves known and to stimulate collaborations. The message from Osaka is therefore clear: the united Country System becomes an engine of innovation and strengthening of the competitiveness of the Italian production system in the international context.

After all, the Osaka World Expo, in this complex phase of international relations, is intended to be not only a global showcase, but also a laboratory of ideas to improve international relations. For Italy, it can be a lever to strengthen relations, including trade relations with the Asia-Pacific region, a key area for the growth of our exports, also keeping a high focus on the theme of attracting investment to our country.

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