Made in Italy, the 'Mother City Network' bill in the Senate in May

One more tool to promote Italian territories with a significant artisan and industrial history: in mid-May, a bill by Fratelli d'Italia (AS 1679) will be presented in the Senate Chamber for a first reading, which aims to establish the Network of the Mother Cities of Made in Italy to promote the places of origin of objects and products that have played a pioneering role in the birth of the Made in Italia concept. The first signatory, Luca De Carlo, chairman of the Industry Committee at Palazzo Madama, former mayor for three terms of office of Calalzo di Cadore, the cradle of eyewear production and one of the candidates to boast the new distinctive 'brand' of Italian-made products, explains the timeline.

The requirements to be part of the Network of Mother Cities of Made in Italy that will be set up at the Ministry of Enterprise are "to have already been present on the market for a hundred years" with products and artefacts that use the Made in Italy label and to have "already in some way pleaded the cause of these products with museums and with initiatives, fairs and markets," explains De Carlo, who announces his willingness to relax the 100-year requirement in order to widen the number of cities that are 'cradles' of Made in Italy products as much as possible.

But why create a Network of Mother Cities? According to De Carlo, for small Italian realities, "tourism has now become a necessity", which passes through "getting together" and aggregation: "So I believe that creating a network with which to face the new challenges in a unified manner is an essential prerequisite also to access many contributions" concerning tourism promotion.