Made in Italy, the Vespucci leaves Los Angeles: 97 million views on six social channels

"The stop in Los Angeles showed how much Italy is loved and appreciated in the United States: it was a very strong emotion," said Defence Minister Guido Crosetto. And he emphasised the success of the events organised in the Italian Village, from the conferences on Space and Blue Economy to the concert by the Fanfare of the Carabinieri Cadet Legion in memory of Ennio Morricone. The sole objective: 'to promote Made in Italy in the world'. Now the Italian sailing ship has set sail again: the Italy Village will be in Tokyo from 25 to 30 August. It will take almost two months to cross the Pacific Ocean.

The sailing ship brings a mix of tradition and innovation to the world. How the Italian space economy system and the prospects for public-private collaboration between the historic partnership with the United States and future space missions: these were the topics at the centre of the international conference held in Los Angeles at the Italy Village. Experts, policymakers, astronauts, managers and executives from the aerospace sector from Italy and the USA debated during the conference, which opened with speeches by the Deputy Minister for Enterprise and Made in Italy Valentino Valentini and the Undersecretary of Defence Matteo Perego di Cremnago.

"The Italy Village, inaugurated for the Los Angeles stop, will be reproposed in the next scheduled stops," added Minister Crosetto, "to tell the story of our beloved Italy and all its excellences, from technology to art, from music to culture. Excellence that, together with Nave Vespucci on this long voyage, will be a prestigious showcase for Made in Italy and a strong driving force for our economy and Italy's image in the world".

The first Italy Village was inaugurated in the Los Angeles stop, which in 6 days - from 3 to 8 July - recorded exceptional numbers: 72 thousand visitors admired the most beautiful ship in the world and the excellence of Made in Italy on display. Forty-two thousand boarded the Amerigo Vespucci. The initiative also had a great following on social media, where on the six channels dedicated to the Vespucci Tour (Facebook, Instagram, Tik Tok, LinkedIn, X, and Youtube) the contents published obtained over 97 million views with 20 million interactions. There were 36 thousand contributions generated worldwide by Net users: the word most frequently cited by Italians was "Pride", by Americans "Wonderful". The Vespucci catalysed the attention of the American media, including all the main television networks that followed the presence of the ship and the Italian Village in Los Angeles.

"The Los Angeles stopover," commented Vice-Minister of Enterprise and Made in Italy Valentino Valentini, "has taught us how strong Italy's will is, how generous the welcome is in the ports where we go, how important it is to go and tell people about our country in order to strengthen and update the idea of Italy that they have in the world. With Nave Vespucci and Villaggio Italia we will bring our tradition and at the same time we will bring the innovation that distinguishes us as the second largest manufacturing country in Europe".