Manolo Blahnik: genius built one step at a time
A year of record results, a new headquarters in London, expansion into China, transformation from shoe brand to investment brand. Bowing to the master.
by Louis Wise
11' min read
11' min read
Manolo Blahnik strides into the room with majestic step, an impeccable suit in blue check fabric by Anderson & Sheppard, a pair of round glasses by Cutler and Gross. On his feet the elegant leather slippers are, of course, his own creation. White hair, delicately combed, is one of the few telltale signs of his age, along with a walking stick on which he leans from time to time: he turned 81 a few months ago, but you wouldn't know it. Tall, statuesque, he maintains a proud bearing.
Manuel Blahnik Rodríguez has achieved such status and notoriety that the nickname he was given as a child has become a name. Generations of women and men have worshipped his legendary pumps with their vertiginous heels: fashion editor Isabella Blow owned 120 pairs, Anna Wintour devoted herself to the Callasli - tailor-made by the couturier for her -, Bianca Jagger, Anjelica Huston, Paloma Picasso and Diana Vreeland, who first encouraged him to experiment, have been among his biggest supporters. But the list is much longer, and also includes recent faces from the world of show business and film. "I met a beautiful girl in New York, her name is Karlie Kloss, have you ever heard of her?" he asks in a strong accent reminiscent of his homeland, the Canary Islands, but tempered by perfect British pronunciation. 'She is a fantastic customer, as is Hailey Bieber: all these girls buy my shoes. I never expected to last this long. It must be because I love what I do,' he tells me, smiling, sitting in front of the fireplace in the boardroom at his new headquarters in London.
A professional adventure studded with success. When he was not even 30 years old, in 1971, he opened his first boutique on Old Church Street, in Chelsea, London, a small elegant space near King's Road that still exists today. This has been joined over the years by no fewer than 19 flagship stores and 250 doors in 22 countries, employing a total of 250 people. "As long as there are people who appreciate what I do, I will always be happy," he says simply. To questions he answers frankly and directly, without any flights of fancy, he seems to draw on an inexhaustible source, a mind crowded with ideas and projects. It is said that the great photographer Irving Penn, in order to relax him while shooting his portrait, invited him to focus on the mystical Spanish nun Saint Teresa of Avila, whose memorabilia Blahnik collects. Contradictory and charmant, often impulsive, he has a very sweet streak. Although he has stated in the past that he prefers his dogs to people and that relationships, as far as he is concerned, are a 'big no-no', he has a romantic temperament and is always on the lookout for something to enchant him, be it books, films, and of course his shoes. "You must already be fed up with my empty words," he says all of a sudden, as if realising he has rambled on too much. I tell him no, but add that we can continue the interview at another time if he prefers. He replies without hesitation: 'No, no, I never get tired of talking. Are you joking?".
There are many achievements to tell about. Let us limit ourselves to the recent ones: the designer is going through an excellent period. First of all, the fashion house has recently moved to new premises at 31 Old Burlington Street, close to its previous headquarters on Vigo Street. It is a wonderful townhouse on which Blahnik has invested all his savings. It was built in 1718 by Lord Burlington, one of the fathers of British Palladian architecture, probably a gift for his mistress. The designer fell in love with this residence by looking at it in pictures and bought it in the dark, without even visiting it, while at his family home in the Canaries. Today he has moved his office there, where he plans to continue designing shoes, as he has done for the past 50 years. The second milestone is personal: he is finally back in shape after a series of health problems. First a pneumonia with a heavy hangover and then a bad fall down the stairs that cost him a fractured collarbone and legs. "I could have died, I was very lucky. It was complicated, especially for someone like me, active and always on the move. But now I am starting to feel like myself again".
Third recent milestone: the company's brilliant results. The numbers speak of a record-breaking 2022, with sales surpassing £100 million for the first time, reaching £118.2 million, a 69 per cent growth from the 69.9 million in 2021. According to Kristina Blahnik, Manolo's granddaughter and ceo of the company since 2013, 'the success is also attributable to a potential that was untapped for over a year and a half, from 2020 to 2021, with the pandemic. Thus, there was a boom in 2022: a sell-out year for the Madison Avenue shops in New York and East Hampton, both of which opened in summer 2021. A big boost also came from the significant leap forward in menswear. We consider ourselves an investment brand, more than just a fashion brand: we are the jewellers of shoes'.





