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Maradona, all that remains five years after the death of D10S

On 25 November 2020 the only footballer who made himself a god departed. In Buenos Aires and Naples a cult that moves tourism (and millions) survives him

by Francesco Prisco

Il colosso di 6,20 metri dedicato a Maradona realizzato dall’artista argentino Salvador Gaudenti nel cosiddetto Largo Maradona dei Quartieri Spagnoli, a Napoli

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

The magic number, according to Pythagorean doctrine, was not 3 but 10, the sum of the first four numbers and all that they represented: 1 (unity), 2 (polarity), 3 (harmony), 4 (space). Not 'man's number', but divine. Pythagoras believed in reincarnation and, if he was right, who knows, he might not have found confirmation of this theory 25 centuries later, when a 10 appeared on the (green) earth, able to unite and polarise, harmonise seemingly irreconcilable elements (Giordano and Bruscolotti, Burruchaga and Pasculli) and throw himself into space like no one else. With the ball at his feet, of course: we are talking about Diego Armando Maradona, the only footballer who made himself a god.

More than god: D10s, as if to certify his superb numerological entity. Thanks to a Holy Hand (the one with the first goal against England in Mexico '86) but, above all, to an exemplary life parable that from a hut (the favela of Villa Fiorito) took him to the roof of the world (the 1986 Mundial, the league titles and the UEFA Cup with Napoli), falls (drugs and excesses), deaths (the overdose in 2000, the heart attack in 2004) and resurrections that were never definitive (USA '94, the unfortunate parable as Argentina's captain).

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Until his actual death, dated 25 November 2020, exactly five years ago. In controversial circumstances, consistent with the character's life: in Buenos Aires the trial on the responsibility for the death was in fact cancelled, due to a judge's participation in an unauthorised documentary that would damage both the plaintiff (the family) and the doctors' defence. Yet, as only happens to the founders of great religions, Maradona is more present in death than in life, and all the cult followers can easily testify to this. But not only.

The faithful are accustomed to believing in signs, and so here are the signs: Argentina has not won a World Cup for more than thirty years, then Maradona dies and here is the World Cup won by Argentina (Qatar 2022); the Napoli has not won a championship for more than thirty years, then Maradona dies and here are even two championships in three years (2023 and 2025) won by Napoli. Religions are born from below, as genuinely popular phenomena, and nothing different can be said for the cult of Maradona. In Buenos Aires, an estimated one million tourists visit Maradonian sites every year: the Casa Natal de Diego Armando Maradona, recognised as a national heritage site, the Bombonera, stadium of his Boca Juniors, the tomb at the Jardin Bella Vista. The most fundamentalist devotees even get themselves baptised by the so-called Iglesia Maradoniana, swearing on a copy of the autobiography Yo soy el Diego: "I believe in Diego, almighty footballer, creator of magic and passion..."

To systemise all this love, the Diez's five heirs (Dalma, Gianinna, Diego Jr., Diego Fernando and Jana), united in the Fundacion Maradona, are collecting donations for the realisation of the M10 Memorial, a 1,000 square metre mausoleum dedicated to the Pibe a few steps away from the Casa Rosada. Complete with a ledwall pixelating the photos of all the donors. It should have been inaugurated back in May, but at the moment it is still a building site. Because the step from the divine (which is infinite) to the human (which can be indefinite) can be rather short.

The cult of Largo Maradona, the square in the Quartieri Spagnoli in Naples that, from the days of the second Scudetto, housed the famous mural by Mario Filardi, which after Diego's death was transformed into a profane temple, with relics and stalls, as well as works by Argentine artists such as Francisco Bosoletti and Salvador Gaudenti. Here Naples celebrated Argentina's World Cup victory in Qatar and the 2023 and 2025 championships. From an unofficial place of worship, it became official with visits from footballers from all over the world, including Spalletti and Conte. Not everything is perfectly in order over there, as evidenced by the blitz by the traffic police last October, but it is now clear that when someone in the city wants to pay homage to El Diez, rather than going to the Diego Armando Maradona Stadium, once named after the Apostle of the Gentiles, he now goes to Largo Maradona. And so it turns out that every year an estimated six million people arrive there, including tourists and the merely curious.

Everything is illuminated when it comes to Maradona. Just ask the people at Amazon who, only a year after his death, launched the TV series Maradona: blessed dream. Not exactly a masterpiece, far below homages made with Diego alive, such as Kusturica's Maradona. Because Maradona is worth so much, far above an estimated $500 million inheritance. This is well known by the five heirs themselves, who, after engaging in numerous legal disputes with those who took their father's name in vain, have struck a deal with Electa global, a company owned by Swedish-Iranian entrepreneur Ash Pournouri, which should finally put the brand to good use, with fashion items in the name of excellence. "Our father's name means a lot to millions of people around the world," they explained. "It's not just about products. It's about preserving who Diego was: his passion, his energy and his love for people." Until the next misappropriation of Diego's name. Because there is orthodoxy and there may be countless heresies, but God belongs to everyone.

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