Economy

Marche, in the Ascoli Charter the challenge of the InLife International Quality Life Forum

Antonini, our commitment will go on to achieve the goals that have been outlined

by Daniela Casciola

5' min read

5' min read

Promoting quality of life through an integrated approach that recognises the close interconnection between human health and the environment, investing in prevention, education and responsible policies. This is the message launched at the InLife International Quality Life Forum, the first world forum on quality of life, the brainchild of Carlo Bachetti Doria and David Mariani, promoted by the Marche Region with the contribution of the Extraordinary Commissioner for Earthquake Reconstruction 2016, the Marche Chamber of Commerce, Fondazione Carisap and Bim Tronto.

The event - which took place in Ascoli Piceno - finds its synthesis in theAscoli Charter, signed by all the speakers. 'The journey will not end here,' explainedRegional Councillor for Productive Activities Andrea Maria Antonini, 'The Ascoli Charter is a starting point. Our commitment will go on to achieve the goals that have been outlined. The Ascoli Charter contains specific requests for rulers, requests that if fulfilled will represent a true cultural revolution'.

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The forum was able to focus on the topic from an interdisciplinary perspective, addressing key topics ranging from healthcare to corporate welfare, from education to sustainability to experiential tourism. The Teatro dei Filarmonici in Ascoli Piceno welcomed scientists, researchers, intellectuals, policy makers and other international experts who discussed studies and concrete experiences to offer the community immediately applicable solutions to improve the quality of human life while respecting the balance with the ecosystem, and to start implementing a development model focused on prevention and not only on reaction.

"The balance of the InLife International Quality Life Forum is extremely positive, especially because we have seen how quality really does make a difference in every aspect," said Councillor Antonini. "We have placed quality at the centre of the forum, not only in the content, but also through the choice of speakers who have made a significant contribution to the days' work. The attention of the audience confirmed the importance of addressing the issue of quality of life in an interdisciplinary manner, ranging from health prevention to corporate welfare'.

The Ascoli Charter promotes prevention as a pillar of collective health, supporting interdisciplinary health policies and education on healthy lifestyles from childhood onwards. It adopts the One Health model (integration of human, animal and environmental health into a single comprehensive wellness strategy), recognising the interconnectedness of human, animal and environmental health, and encourages sustainability in collective wellness strategies. It recognises the crucial role of education in prevention and proposes the reform of school curricula to include health, nutrition and sustainability. It also emphasises the importance of social relations, art and culture for psychophysical wellbeing, promoting policies that foster social and emotional awareness.

The Charter highlights the need for sustainable agrifood policies, through short supply chains, organic farming and the regulation of food governance for a balance between the market and the public good. It is committed to the valorisation of rural villages and territories, considering them models of sustainability and social cohesion, combating depopulation and encouraging digitalisation. It promotes experiential and sustainable tourism, which fosters human wellbeing through immersion in local communities. Finally, the Charter supports corporate welfare, proposing policies that improve the well-being of workers.

Prevention as the foundation of health and collective well-being is the first theme. The latest scientific evidence shows that preventing or containing human and environmental diseases is now possible thanks to in-depth knowledge of risk factors and predictive models. Prevention seen not only as a strategic choice but as a collective duty and indicator of a society's level of civilisation. Therefore, the Ascoli Charter promotes the adoption of interdisciplinary socio-health policies oriented towards prevention and global health knowledge from childhood onwards. Following the One Health model promoted by FAO, the Charter recognises that human, animal and ecosystem health are interconnected and must be managed holistically. It therefore commits to integrate environmental sustainability into collective wellbeing strategies, promote healthy and sustainable food production and consumption, and take measures that protect biodiversity and reduce the environmental impact of human activities.

Attention then to education on healthy lifestyles, social relations and sustainability. Schools and universities must be the places where a culture of prevention and sustainability is formed. One cannot speak of the right to health without guaranteeing access to education on healthy lifestyles.

The Ascoli Charter proposes the reform of school curricula to include subjects on health, nutrition and sustainability, the training of teachers on these topics, and the adoption of educational models that foster food and environmental awareness.

Another topic is the role of the emotions of art and social relationships in health. Recent research is showing that the quality of social relationships, empathy, and the management of emotions, including those provoked by the sight or creation of artistic works, have a direct impact on health. Psychological well-being and physical well-being are inseparable. Therefore, the teaching of emotion management in schools, the creation of urban environments that foster sociability and mental well-being, and the adoption of public policies that encourage cooperation and reciprocity are promoted. The teaching of the value of culture and all artistic expressions as determinants of human well-being as suggested by the WHO report 67/2019.

The Ascoli Charter also proposes support for the short supply chain and local producers, the promotion of organic and regenerative agriculture and the DOP Economy. Spotlight on food governance and sustainable development. Global economic policies influence the way we produce and consume food. In order to guarantee a fair and sustainable future, the Ascoli Charter calls for a balance between market and public good in the governance of the food system, regulation against disinformation in the food sector, and support for companies that adopt responsible and sustainable production models. Villages and hamlets, virtuous examples of sustainability and resilience under the lens. Historic rural villages, especially those belonging to inland territories, represent a heritage not only for the presence of places of historical and artistic interest, but also as a virtuous example of social cohesion and quality of life.

The Ascoli Charter proposes to preserve and promote the habitat model of historic villages as a virtuous example of integration with the natural environment, to recognise and valorise the care for relationships that makes small communities cohesive and resilient, as a fundamental intangible identity asset, to adopt the best strategic measures to combat the depopulation of historic rural villages while respecting their identity characteristics, to promote and incentivise the digitalisation of inland areas as a strategic solution for repopulation and the improvement of services to people. And then territory tourism, the travel experience and its positive influence on our health. Territorial tourism is not limited to a simple aesthetic enjoyment of places, but takes the form of an experience that deeply involves the individual on a human level.

The Ascoli Charter proposes to recognise and promote territorial tourism as a therapeutic practice that adds the quality of human relations to environmental healthiness, to educate travellers in a truly sustainable use of territories, and to promote territories, especially inland territories, and related lifestyles, as ideal places in which to develop residential tourism.

Another topic sustainable companies and employee welfare. Corporate welfare is a crucial element for the growth and sustainability of modern companies. These concepts are not only limited to improving the quality of life of employees, but also represent a long-term strategy for the success and competitiveness of the company. The Ascoli Charter proposes to promote policies that favour the balance between work and private life, companies must activate programmes of psychological support, company counselling, and listening spaces for employees in order to prevent burnout and increase psychological well-being, value diversity and create an open working environment where everyone feels respected and an integral part of the team, promote and guarantee healthiness in the workplace also as an incentive to the employment of young people.

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