Marco Bicego consolidates network in China and looks to the US

Consolidating its presence in the most promising markets: this is the goal of Marco Bicego, the Italian fine jewellery brand, which in March opened its new boutique in Shanghai, the second on Chinese territory after the Beijing shop opened in 2020, in partnership with exclusive distributor Chow Sang Sang. "We manage a direct retail network of 12 monobrands and our jewellery is marketed at wholesale level in more than 50 countries around the world," explains the founder and creative director, who gave his name to the Vicenza-based jewellery maison. "This step represents an important step in our international development, in a key market, the Land of the Dragon, where we are currently present in 55 Chow Sang Sang shops throughout the Greater China area. The penetration of the Middle East and China will be increasingly important in the development of the company, whose exports account for about 85% of business, with global distribution in over 900 doors.

"Meanwhile, for the USA, historically the most consolidated and significant outlet, sales grew, as well as in Italy and Europe, with a markedly positive trend in continuity with last year: both for physical and online retail and wholesale," Bicego continues. Supporting sales in traditional destinations is the launch of the e-commerce-linked website at the end of 2022, for Italy and Europe, and last October, in the US.

The proposals appeal because they are renewed in timeless lines with a strong craftsmanship connotation, which will continue to be a distinctive feature of the brand. "In fact, at the beginning of the year, we proposed a second edition of our Academy, dedicated to the processes of goldsmithing, burin engraving and stone setting, because these are the rarest skills that we want to train, as part of a project to enhance craftsmanship and re-launch the ancient goldsmith trades," Bicego emphasises. The brand's product focus, at the moment, is on coil collections, the wire wound spiral, which is our exclusive: bangles and new rings complete and evolve the Marrakech and Masai collections, in line with the propensity to create distinctive jewellery, consistent in style and design, which complement, enhance and valorise each other," concludes the entrepreneur and creative designer.