Media

Matex TV aims to build a national network of regional broadcasters

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Local and global, all in one. It’s called Matex TV and it’s the platform that aims to build a national network of regional television stations. Working together whilst retaining their own unique qualities and characteristics, and aiming to enrich the range of news, cultural, social and entertainment content on offer.

The national network

Loading...

The initiative is being promoted by Primaidea, a company based in Cagliari and owner of Matex TV. The aim is to create a national network of local television stations accessible via smart TVs, tablets and the web. As part of this growth and expansion project, the company recently signed an agreement enabling Matex TV to expand its editorial network with the addition of the first four regional television broadcasters: these are TeleGenova for Liguria, TeleBari for Puglia, YouTG for Sardinia and TeleOne for Sicily.

An agreement with Basilicata Media is in the pipeline

“An agreement has also been formalised with Basilicata Media, whose programmes will shortly be included in Matex’s schedule,” says Raimondo Schiavone, managing director of Primaidea. “ “The agreement marks a new step in the platform’s development, which aims to build a national television system capable of connecting regional editorial initiatives, promoting local identities and expanding the circulation of information and content.”

Going beyond boundaries

A project that aims to combine both local aspects and regional news with a national perspective. This is also because, as Schiavone points out, the aim is to go beyond the boundaries of regional distribution, ‘offering local television stations new opportunities for visibility and reaching a wider audience, without sacrificing their connection to their local areas’.

It is simply another step on a path towards growth. “Over the coming months, we plan not only to bring new television channels on board,” adds Schiavone, “but also to expand our editorial offering with new initiatives.”

The TV of the future

The distribution channels for the new television are also looking to the future. “Smart TVs, smartphones, tablets and computers,” adds Primaidea’s managing director. “This is a multi-platform model that makes it possible to make programmes and television productions available to a wider audience, promoting the dissemination of content linked to regional realities.”

Loading...

There is also a project in the pipeline that aims to combine a well-established medium such as television with new technology. “With this Matex TV initiative,” concludes the CEO, “we are continuing our project to integrate television, technology and local information, with the ambition of building a national network based on a diversity of voices and the promotion of different local identities.” All with a single aim: to bring local communities ever closer together and make them more accessible.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti