Mavive will distribute Lalique and Brioni fragrances in Italia
-kEyD-U18522506587kuh-1440x752@IlSole24Ore-Web.jpeg?r=650x341)
Lalique Beauty has signed a national distribution agreement with Mavive for the Lalique and Brioni fragrance brands.
As part of the Lalique Group, Lalique Beauty develops and distributes fragrance brands, combining French heritage with Swiss excellence. Its portfolio ranges from premium to luxury fragrances, created in collaboration with renowned perfumers and developed to the highest standards of quality and craftsmanship.
With a presence in 55 countries, supported by 78 local partners worldwide, Lalique Beauty has chosen to collaborate with Mavive, which, thanks to its long-standing experience and in-depth knowledge of the Italian selective perfumery market, is the ideal partner to strengthen the presence of Lalique and Brioni fragrances in Italia.
‘We are very pleased with this new partnership. In line with the distribution agreements signed to date, we see Lalique Beauty as a partner with whom we share the values of manufacturing excellence and continuous research. The two brands we will be distributing – Lalique and Brioni – represent two cornerstones in the world of fashion, luxury and design; two companies with an incredible history that have revolutionised elegance and style,” comments Marco Vidal, CEO of Mavive – a company founded in 1986 by Massimo Vidal, following in the footsteps of the family business Vidal Profumi – now represented by the third and fourth generations of the family, which began operating in the personal care sector in 1900 and is present in more than 90 countries worldwide.
“We are delighted to embark on this new partnership, which reflects our ambition to further accelerate the growth of Lalique and Brioni fragrances in Italia. Mavive’s solid expertise, well-established distribution network and in-depth knowledge of the market provide an excellent platform to support the long-term growth of both brands, whilst preserving their positioning and distinctive identities,” adds Charles Boiget, global sales director at Lalique Beauty.
