Max&Co. teams up with Mavive and launches fragrances

Max&Co, a brand founded in 1986 that is part of the Max Mara Fashion Group and has 400 single-brand shops worldwide, has launched its first fragrance collaboration with Mavive, a Veneto-based company also founded in 1986 on the foundations of Vidal Profumi, which in turn was founded in the early 20th century and therefore has over 120 years of experience behind it.

The collection has three Eau de Parfum each designed to voice one of the different moods or nuances of the personality of the Max&Co woman. The names of the fragrances are She is a 10, signed by artist Violaine Collas, with a young and fresh bouquet thanks to jasmine and Strawberry Nat Neo Jungle Essence among the heart notes and bergamot among the top notes; Good vibes don't lie, created by Véronique Nyberg, a hymn to luminous femininity thanks to the essence of Red Champaca, a sacred Himalayan flower, which blends with frangipani and osmanthus in the heart of the fragrance. Finally, Morning can wait: created by Jérôme Di Marino, it opens with a blend of citrusy essential oils, but has a heart of jasmine sambac and cocoa elixir, with cedarwood among the base notes.

The three fragrances, distributed both by Max&Co in monobrand stores and in Douglas perfumeries, employ unusual combinations of ingredients, made possible by the collaboration with the innovative Mane fragrance house and developed with the certified WELLMOTIONTM method, whereby they are able to positively affect the mood and emotional profile of the wearer..

The packaging elements strongly recall the brand: the bottle, in coloured glass, alternates straight and curved lines; the label is dominated by Max&Co. red, a symbol of energy and passion. The case, on which the logo stands out, echoes the same colour as the bottle.