Media

LeBron James and Fulwell 73: the merger of entertainment giants

LeBron James' company joins Fulwell 73, producers of hits such as 'The Kardashians'

19 November 2024

La stella dei Los Angeles Lakers LeBron James va a canestro contro i New Orleans Pelicans (via Reuters)

2' min read

SpringHill, the entertainment company of Los Angeles Lakers star LeBron James, has agreed a merger of equals with Fulwell 73, the British television, film and music production company responsible for programmes such as "The Kardashians" and "Carpool Karaoke".

The deal was initiated by SpringHill co-founder Maverick Carter and Fulwell 73 co-founder Ben Winston. Carter will be co-CEO of the new company together with Leo Pearlman, managing partner of Fulwell.

Among the backers of the new Anglo-American film and television company are Nike, RedBird Capital Partners and Liverpool FC owner Fenway.

Le statue giganti di Bebe Vio, Mbappé e LeBron a Parigi

$40 million invested

On Monday, LeBron's US-based SpringHill Company will announce a merger with Fulwell 73, a British film, television and music production company owned by a group that includes actor James Corden and producer Leo Pearlman.

As part of the merger, shareholders will invest an additional $40 million to help the company grow. "I don't think there is an independent production company in the world that can boast as strong a group of financial partners as this merger will have," Pearlman told the Financial Times. "It's an incredible array of people who are jumping into this new business."

What SpringHill does

SpringHill is a production company founded in 2020 by James and sports marketer Maverick Carter. It has among its directors Serena Williams and backing from Fenway, Epic Games, Nike, RedBird Capital Partners and Main Street Advisors. The group also includes the Robot Company, a marketing and consulting agency, and Uninterrupted, which provides a platform for athletes to produce their own content.

What Fulwell 73 does

Fulwell 73, the production company behind TV series including 'The Late Late Show' with James Corden and 'The Kardashians', is backed by Boehly's Eldridge Industries. The group is helping to develop a £450 million film and television studio complex in Sunderland, North East England.