Mediaworld launches its 200 million investment plan running until 2030
The aim is to open around 50 outlets within the next five years
Strengthening its local presence and enhancing its omnichannel strategy. These are the cornerstones of Mediaworld’s investment plan up to 2030, as the company yesterday celebrated 35 years of operation in Italia. “The aim is to open around 50 stores within the next five years,” said Emanuele Cosimelli, CEO of MediaWorld. “Around 100 million will be invested in the first three years, with a further 100 million allocated in the second half of the plan.” By 2030, the chain will thus have over 200 shops across the peninsula, compared with the current 153. A dozen new store openings are planned for 2027, with the aim of accelerating the pace of expansion in subsequent years.
“The lion’s share of resources will be invested in omnichannel and digital initiatives, in addition to investments in retail outlets,” the CEO continues. “We are also implementing various artificial intelligence-based solutions, used both internally for reporting and analysis and during the customer sales process to provide customers with targeted and bespoke information.”
The company is seeking new avenues for growth through its marketplace, services and solutions, retail media, and the private labels Koenic, Peaq, ok. and Isy, culminating in the ‘Retail-as-a-service’ model – that is, the use of space in retail outlets leased to brands. “By 2030, we want to build an even stronger MediaWorld that is more relevant to customers, capable of combining innovation with the value of our people,” emphasises Cosimelli. “In a market where choice and complexity are on the rise, leadership is also measured by the trust we manage to build and our ability to provide customers with swift and effective solutions.”
The 2025 financial year closed with revenue of 2.13 billion and a profit of 600,000 euros after three years of losses. “The first nine months of 2026 have seen a 5 per cent increase in sales, whilst investment has grown by 16 per cent,” explains Daria Dodonova, CFO of MediaWorld. “We have built a solid foundation which we now intend to leverage to accelerate growth in the areas with the greatest potential: network expansion, digital and other growth areas. The aim is not merely to scale up the business, but to do so through a more diversified and efficient structure capable of generating sustainable value over time.”
In the coming weeks, the European Commission is expected to conclude the investigation launched following the takeover of Ceconomy – the holding company that owns MediaMarkt and MediaWorld – by the Chinese e-commerce giant JD.com.
