Meeting Nick Knight, the genius who revolutionised the language of fashion
As a boy, he dreamed of becoming a doctor to explore the human being. He became a photographer and an artist who uses images to understand the world, spanning painting, sculpture, artificial intelligence, film and augmented reality.
His voice is clear, inquisitive, marked by that aplomb that is both measure and irony typically British. He is walking among the trees, returning from his morning Pilates class, when he begins to speak. For over forty years, Nick Knight, born in 1958, has been redefining the language of fashion with images that seem to come from the future, crossing painting, sculpture, artificial intelligence, cinema and augmented reality. His photographs neither seek truth nor take refuge in fiction. They are born from a crack in the world and reach out to you without filters, reminding you that beauty cannot be looked at, but felt, as if the world itself were taking you in its hands.
"As a boy I dreamed of becoming a doctor. I wanted to explore the human being, but I did not like being in a hospital. With photography, however, I found another way to do it. I would borrow my father's camera, take pictures in markets, at bus stops: it was a reason to talk to anyone. All I had to do was ask: "Can I take your picture?" And nine out of ten would say yes'.
That tension towards encounter has remained over the years. "I photograph to understand, not to document. I have always tried to create what I have never seen". This gave rise to a vision that was ahead of its time, a language capable of moving between fashion, music and cinema, radically redefining aesthetics and its ethical implication, a subject very dear to him.
The first projects, such as Skinheads (1982), arose from the observation of subcultures. In the 1980s, his meeting with Marc Ascoli and Yohji Yamamoto marked the first turning point: with Peter Saville, photography became a conceptual construction and an autonomous visual language. In the 1990s, alongside Alexander McQueen and John Galliano, he took fashion into a quiet and electric baroque dimension.
With SHOWstudio, founded in 2000, 'I dreamed of bringing shows online,' he says. "With the first ones we could only reach a few hundred people, then with Alexander McQueen's, Plato's Atlantis, we reached millions of users. I wanted fashion to stop being an exclusive club by invitation only and for everyone to be able to enter". SHOWstudio thus became a laboratory for the democratisation of fashion, a bridge between creativity and a global audience.



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