The Mercedes electric car of the future has paint that recharges the batteries and motors in the brakes
Solar paints, neuromorphic computers, bio-tech fabrics, innovative brakes and the use of mixed reality will completely change the German company's automotive experience
by Mark Perna
4' min read
Key points
4' min read
Surviving change in an environment where technology is ever faster and more decisive is no easy feat for Mercedes-Benz. However, the company that invented the automobile almost 140 years ago is relying on the pioneering spirit of its origins to defend a leadership position challenged both by a market in severe crisis and by unprecedented competition.
Innovation is a necessary and strategic choice that the German giant wants to manage with a long-term vision but keeping its feet firmly planted on the ground. 'For us, innovation only makes sense if it offers our customers real added value,' said Markus Schäfer Chief Technology Officer of Mercedes-Benz. This was demonstrated by the solutions that were shown for the first time when the doors of the highly secret Future Technology Lab in Böblingen were opened.
The goal is an ambitious one: 'to create a new kind of automotive experience' that responds better to user needs but is equally attentive to sustainability. Mercedes-Benz envisions a world in which vehicles become intelligent companions, adapting perfectly to the needs and preferences of users. The MBUX Virtual Assistant, already presented at the CES in Las Vegas, represents the first step towards this reality. Powered by advanced artificial intelligence, the system learns from the driver's habits and anticipates his or her needs.
Mixed reality and augmented reality for driving, customising and designing the car
Experimentation in the use of augmented reality (AR) glasses that enable the driver to obtain advanced navigation instructions while keeping his or her eyes on the road goes in the same direction. The Stuttgart-based company is also exploring the integration of AR glasses following the 'Bring Your Own Device' approach, i.e. letting these devices easily connect to the car's ecosystem. This technology opens up new possibilities for entertainment, wellness and comfort, creating a holistic digital experience that extends beyond the vehicle.
Mixed reality (MR) is another frontier that Mercedes-Benz is exploring. The MR configurator developed by the company allows designers and developers to collaborate on virtual vehicle models, regardless of their geographical location. This not only simplifies the design process, but also reduces the need for physical prototypes, saving valuable resources. For customers, on the other hand, mixed reality offers the possibility of customising their vehicles in a virtual environment, creating a more immersive and interactive shopping experience and getting a preview of their customisation in real time and especially on a 1:1 scale.




