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Mercedes wins the Coppa d'Oro at the Concorso d'Eleganza Villa d'Este

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Awarded to a 300 SL Roadster from 1963. The prestigious prize awarded by acclamation from the public to the most representative car at the 2026 Concorso organised by BMW Classic on the shores of Lake Como:

 

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A 1963 Mercedes 300 SL won the prestigious Coppa d'Oro Concorso d'Eleganza di Villa d'Este, an event organised by Bmw Classic and considered the most important of its kind in the world.

The car displayed on the famous lawn with the number 76, complete with vintage skis and snow chains, beat off stiff competition including the Ferrari Testarossa Spider that once belonged to Gianni Agnelli. Other prizes awarded included the Bmw Group Classic Trophy for the best restoration, which went to the 1962 Ferrari 250 GTO, while the ASI Trophy for the best preserved post-war car went to the 1954 Fiat 8V Zagato.

American victory, however, for the Vranken Pommery Trophy for the most iconic car went to the 1957 Cadillac Eldorado. Finally, the Schedoni Modena Trophy for the best preserved leather interior went to the 1980 BMW M1, still intact after more than 40 years.

 

The 1963 Mercedes 300 SL was available in three variants

 

Launched in 1957, it was the convertible evolution of the legendary Gullwing Coupé and remained in production until March 1963. Available in three variants, the standard version was called the Roadster because it had a folding canvas top. The Roadster Coupé, on the other hand, could be ordered with either a folding soft top or hardtop. Finally, the Coupé was delivered with a hardtop, but without a soft top. The 300 SL was the last Mercedes car to be available with a cast-iron engine. While the disc brake system on all four wheels, which replaced the previous drum brakes in 1961, remained unchanged and was installed on a total of 473 cars.

 

The 300 SL has only had three owners, the last an American

 

The winning car is one of the last 300 SL Roadsters produced and was delivered to its first owner in May 1963. It has been preserved in completely original condition, including the white paintwork with which it left the factory, the black leather interior, disc brakes and the original hardtop, also black. The car had only two other owners, both living in Reutlingen, Germany, before being imported to the United States in 2025. The 300 SL is one of the most successful designs in the entire history of the German automobile. Embellished, in this case, by a curious pair of skis attached to the boot lid. It should be considered a striking option of the star-studded jet set of the 1960s.

Concorso d’Eleganza 2026, le auto da sogno a Villa d’Este

Photogallery23 foto

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