Mercedes wins the Coppa d'Oro at the Concorso d'Eleganza Villa d'Este
Awarded to a 300 SL Roadster from 1963. The prestigious prize awarded by acclamation from the public to the most representative car at the 2026 Concorso organised by BMW Classic on the shores of Lake Como:
A 1963 Mercedes 300 SL won the prestigious Coppa d'Oro Concorso d'Eleganza di Villa d'Este, an event organised by Bmw Classic and considered the most important of its kind in the world.
The car displayed on the famous lawn with the number 76, complete with vintage skis and snow chains, beat off stiff competition including the Ferrari Testarossa Spider that once belonged to Gianni Agnelli. Other prizes awarded included the Bmw Group Classic Trophy for the best restoration, which went to the 1962 Ferrari 250 GTO, while the ASI Trophy for the best preserved post-war car went to the 1954 Fiat 8V Zagato.



