Big Tech

Meta, EU fine coming in the Marketplace case: the end of the pairing with Facebook

The European Commission is preparing to fine Meta for linking its ad service Marketplace with Facebook. According to the Reuters news agency, the fine - which could even exceed USD 10 billion - is expected between September and October

1' min read

1' min read

A new EU fine could arrive in a few weeks' time against Meta, the holding company owned by Mark Zuckerberg that owns the popular applications Facebook, Instagram and WhatsApp. According to the Reuters news agency, the investigation involving the Californian company for linking the ad service Marketplace with the social network Facebook is closing with a fine.

According to the latest rumours coming out of Brussels, the Commission will probably issue its decision in September or October, before the head of the European antitrust authority, Margrethe Vestager , leaves office in November.

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The European Commission's move comes more than a year and a half after it accused the US tech giant of giving its ad service an unfair advantage by bundling the two services together. A position that Meta has strongly opposed, repeatedly saying that it considers the European Commission's allegations to be 'baseless'.

"We continue to work constructively with regulators to demonstrate that our product innovation is pro-consumer and pro-competitive," said Meta spokesman Matt Pollard.

Meta could risk a fine of up to USD 13.4 billion - or 10 per cent of its global turnover by 2023 - even though EU penalties are usually much lower than the regulation's ceilings.

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