Mfe: new strategy launched; single European digital platform to be introduced in January

(Il Sole 24 Ore Radiocor) - Mfe-MediaForEurope is set to launch a single European digital platform, with a potential audience of 200 million people across the six countries in which the Cologno-based media group operates (Italia, Germany, Spain, Portugal, Austria and Switzerland) . The announcement was made by the chairman and group CEO, Pier Silvio Berlusconi, during a press conference at Mediaset’s television studios. “In January we will launch the single platform: the front end will be the Italian Infinity platform, whilst the underlying technology will be the German Joyn platform,” said Berlusconi, emphasising that this project is “a cornerstone” of the new strategy, which “I rewrote a few weeks ago”, he explained. The objectives are “simple and clear” and are based first and foremost on “the strength of television, in which we believe”. Therefore, “we will invest in the product boldly and against the trend”. The strategy is based on four key points: integration and synergies; a new editorial drive for a new kind of television; the creation of truly cross-media content; and the creation of a single European digital platform.

dim