MG aims for 50,000 registrations in Italy and pushes two new petrol models
Saic Motor, which controls the MG brand, has the second largest market in Italy in terms of volume after the UK - In Italy growth of 55% in the first quarter of the year
2' min read
2' min read
In order to conquer the European market, it chose a historical brand in the UK, MG, and today Saic Motor represents, in terms of volume, the first Chinese group in Europe, with a market share of 1.9%, which rises to 3.5% if we consider the electric sector. For Italy, which is the second largest market after Great Britain, the Group is aiming for 50,000 registrations in 2025, 25% more than in 2024.
Volumes grew by 33% last year and the Asian car maker expects to sustain growth on the Italian market with the launch of two new models - MG3 and new ZS - but in petrol version. The number of sales outlets at the end of the year will be 150, with 70 dealers, and a coverage that will reach 96% of the territory.
A year ago, the company opened a spare parts warehouse in Tortona, in the province of Alessandria, one of the assets on which the company has focused significant energies: organised on an area of 3,000 square metres, it has a location that allows the delivery of spare parts throughout Italy within 24 hours.
In the first quarter of the year in Italy registrations grew by 55% and in March the brand entered the Top 10 in Italy. On the engine front, MG went from 96% petrol models to 44% (54% in Italy) in the space of a year. Future growth will now be sustained by the two new models that will replace the discontinued Zs, but management is betting on the possibility of increasing the hybrid model segments.
The Chinese group, Automotive News reported, could open two new production plants in Europe to circumvent duties imposed by the EU on imported electric vehicles in particular. The company could announce its choice of countries to invest in as early as this summer.
