Miamo expands across borders, from Switzerland and the UK to the US and the Middle East

Miamo, the Italian cosmeceutical brand of the Medspa group, is expanding across the border with the birth of Gcda, the new Swiss company controlled by the Limitless Holding group. Based in Lugano, Gcda represents the brand's first foreign presence and marks the start of a structured internationalisation strategy, with the aim of taking a model based on scientific rigour, customised protocols and a customer experience of excellence across borders.

The new company will serve as an operational and logistical hub exclusively dedicated to business development and management in Switzerland.

This presidium will allow us to strengthen our presence in the territory, build strategic partnerships and guarantee an increasingly close and personalised service to Swiss consumers.

"We have worked hard to structure every area of the company, creating solid processes and a culture capable of attracting talent and generating impact," comments Giovanni D'Antonio, CEO of the group. "Today, with Gcda, we are taking our model across borders, with the aim of establishing ourselves as a point of reference in the international dermocosmetic scene.

In addition, in parallel with its international expansion, the group is strengthening its governance, has joined the UN Global Compact and is on the path to obtain the main ISO certifications and gender equality certification, thus confirming its commitment to sustainability, inclusiveness and compliance.