Michelin celebrates 120 years of innovation in Italia with the new Energy range

120 years of industrial history in Italia celebrated under the banner of efficiency and technology: Michelin celebrated its historic milestone by confirming itself as the country's leading manufacturer in terms of installed capacity and economic driver. Italia is the first country in which Michelin established itself outside France (1906) and today represents a strategic pillar of the Group. In Italia, Michelin is the leader in terms of installed production capacity (14 million tyres/year) and is the leading employer in the sector, with more than 3,800 employees distributed in the three Piedmont plants in Turin, Alessandria and Cuneo and the sales office in Milan. The new robotized line in Cuneo, unique in Europe, represents a further distinctive element that strengthens the company's competitiveness, not only at national but also at European level.

This innovation is also the result of the huge investments made by the Michelin group in Italia, which have amounted to 432 million euros in the last five years. Michelin stands out not only for its production capacity, but also for the contribution it makes to the local economy, by involving a wide network of partner companies, suppliers of raw materials and specialists in the fields of logistics, mechanics and automation. This integrated model generates economic and social value, fostering innovation and territorial development. By 2025, Michelin Italiana had created an allied industry of 328 million euros and collaborated with 2,800 suppliers (generating 328 million euros in turnover), reinforcing its role as a driver of growth and local competitiveness.

Agostino Mazzocchi (President and CEO of Michelin Italiana) and Antonio Di Benedetto (Head of Technical and Product Communication) outlined the vision of a Group that, with 129,800 global employees and an innovation budget of €1.2 billion, aims to push the boundaries of the traditional tyre towards high-tech materials and related solutions.

The technological heart of this anniversary beats in Cuneo, the only plant in Europe equipped with the fully robotised 'MB2' line. This is where the two major new products are born: Primacy 5 Energy and Pilot Sport 5 Energy. Designed to equip thermal, electric and hybrid vehicles, these ranges promise a generational leap in performance. The Primacy 5 Energy stands out as Michelin's first triple Class A range, capable of reducing braking distance by 8% compared with its predecessor, the e.Primacy. For sports driving enthusiasts, the Pilot Sport 5 Energy offers double Class A (efficiency and wet grip), integrating premium aesthetics with the exclusive 'velvet' effect treatment in the tread grooves. The benefits for the user are tangible: thanks to their low rolling resistance, the new tyres guarantee up to 10% more range for electric cars or a saving of around 200 euros per 40,000 km for thermal engines, while significantly reducing CO2 emissions. A concrete commitment that combines the manufacturing excellence of Alessandria, Cuneo and Turin with the challenge of sustainable mobility.