Mido closes with 42,000 admissions. Foreign trade grows
The 54th edition of the international eyewear show concluded
About 42,000 attendees, from over 160 countries, and 1,200 exhibitors, of which about 930 from abroad, in 7 pavilions and 8 exhibition areas. These are the closing results of the 54th edition of Mido, the trade fair dedicated to the eyewear supply chain - from production to materials, from technologies to components and accessories - held in Milan. As last year, Europe - with Germany, France and Spain - is confirmed as an important presence, and particularly interesting are the participations from Africa (Tunisia, Algeria, South Africa), the Middle East (Syria, Oman and Saudi Arabia) and Asia (South Korea, Singapore, Indonesia, India, China), which confirm that these emerging countries now represent a new and significant basin for commercial development. Presences from North America are also stable: a result that, in light of the current economic context and tensions over tariffs, is an encouraging sign. Attendances from Italia, on the other hand, show a slight decline, reflecting the impact of the current economic context on the investment choices of professionals in our country.
In addition to visitors, the fair recorded more than 16,000 exhibitors.
"Once again at this edition, Mido strongly expressed the energy of the industry. - It continues to demonstrate that it is able to maintain and strengthen its two souls: on the one hand, it is an essential industry event for professionals from all over the world, where business is done, novelties are discovered and strategic relationships are built throughout the year; on the other hand, it is a cultural and educational event, capable of also proposing extra-industry content to reflect together on how the world is evolving, linking these changes to the eyewear sector and finding ideas and suggestions to face and overcome market challenges".
This is accompanied by an increasing focus on marketing and communication, which are now central for visitors and exhibitors alike: from the enhancement of brands and corporate identities to the ability to intercept new audiences, to the construction of effective narratives that accompany the product well beyond the stand.
"It is this combination of concreteness and vision that makes MIDO a unique international reference point," concludes the president.
