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Milan, Generali sign security completed in Hadid Tower

Employees in smart working. Metro stop also closed. The support structure of the advertising sign tilted in the early morning hours of 30 June

Aggiornato il 1° luglio 2025, ore 14:40

3' min read

3' min read

"We have carried out work to secure the artefact, with the cooperation of the speleo-aplinistico-fluvial nucleus, this safety work will be completed by the end of the day, it will be finished and the certification will be issued by a professional: the authorisation should arrive this evening and the reopening will probably be carried out tomorrow".

This was announced at a press conference by the provincial commander of the Milan fire brigade, Calogero Turturici, following the collapse of the Generali sign on the roof of the Hadid skyscraper.

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"They are also building support structures on the other façade where the other sign is located. We don't know if there is a real risk, but it is an additional support to 'shore up'". Turturici pointed out. "A lattice structure that supports one of the two signs has collapsed, there does not seem to have been any repercussions on the rest of the tower. The metal structure, which actually weighs hundreds of tonnes, has been lying on the roof because some of the bonds that supported it have failed, we have put new ones in place. The causes may be many, they need to be investigated and we have no specific assignment: we have never spoken of high temperatures'.

The 30 June collapse

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 Generaliannounces that the Citylife area in Milan has been made "totally safe" after the collapse - yesterday morning 30 June 2025 - of the sign on the Hadid tower, which houses the group's headquarters. "The episode," explained the Lion of Trieste in a note, "was promptly dealt with by immediately securing the sign itself, without any damage to persons or surrounding structures. The area was interdicted, and the M5 stop in Piazza Tre Torri was closed, as well as the City Life Shopping district. Fire brigade and police forces are on the scene.

Following the securing of the City Life area due to the unsafe sign, Generali has ordered that all office staff continue to work remotely. "The causes of the incident are still being assessed," explains the insurance group, which undertakes to "promptly provide all necessary updates".

The supporting structure of the advertising sign tilted in the early hours of the morning, and the fire brigade intervened with four vehicles. After an inspection, the technicians ordered the closure of the Three Towers metro exit and cordoned off the area below, prohibiting pedestrians from passing through. The operators then started safety operations. The Hadid skyscraper is 192 metres high and has 44 floors.

Firefighters assess high temperature impact

At the time of the collapse of the sign, according to the fire brigade, there were no particular strong wind conditions, but the high temperatures that have been recorded over the city in recent days are to be 'highlighted'. The causes are being investigated.

The sign of the Generali skyscraper is made up of a central drum, which is the main structure, 'constrained to the reinforced concrete extension of the towers on the top of the tower core' which, the fire brigade goes on to specify, 'transfers the vertical loads to the support points on the reinforced concrete structure'. Another element is the 'symmetrical reticular tubular spatial structure branching off from the central drum'. Finally, the third element is a 'support structure for the panels and letters, consisting of horizontal uprights and crossbeams that also act as support for the maintenance walkway structure'.

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