Milano Home, shops as places for discussion and aggregation
From 22 to 25 January 2026 the event dedicated to home and living returns to Fiera Milano
A meeting place between production, distribution and the public, with great attention paid to the craftsmanship of the products, their sustainability and the creativity they enclose. This is what Milano Home, an event dedicated to the home and living organised by Fiera Milano in its Rho premises, has set out to be for two years now.
Buyers from all over the world
The next edition, scheduled for 22-25 January 2026, will see buyers arriving from all over the world, particularly from Europe (20%), the Middle East (8%), North America and Asia (7%) and Africa (4%).
At the heart of the event, the value of the shop as a "meeting place, experience, identity and culture in contemporary cities". The aim is to offer professionals and retailers in the sector tools, ideas and visions useful for interpreting change. "We want to create connections that generate value, stimulate new projects and offer shops and companies tools for growth," said Emanuele Guido, Head of Home, Fashion and Leisure Exhibitions at Fiera when presenting the event. Milano Home wants to be this: a positive ecosystem that helps the sector to orientate itself, to confront itself and to build its future.
The basic idea is that the shop is not just a place to sell, but can become "a space for relations, for listening, for identity, like the true lights of the city," added Guido. A place that can once again become "a point of attraction for the new generations, like the old squares of yesteryear," added Gaia Monfrini, a design professional involved in the Fiera project.
Talk and Debate
Thematic talks and experiential workshops will be organised during the days of Home. The Retail Academy will be renewed with more than 80 hours of training content. Attention will be paid to style with Poli.Design. The exhibition itinerary of Milano Home 2026 will be articulated also for this third edition through four thematic pavilions - Elements, Vibes, Mood and Taste - representing universes of style and inspiration. From home décor to perfumery, from textiles to the table, each area is a laboratory of ideas. There are also special areas, such as The Green Circle and Nove Botteghe+6, a journey into Italian know-how.
