Moltiply: the priority is the integration of Germany's Verivox
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Integrating the newly acquired Verivox. It is one of the focuses of Moltiply (formerly Mutuionline) to support the business. The group, which Lettera al Risparmiatore heard from top management, completed the shopping spree for the German company at the end of March. The transaction, whose equity value amounted to EUR 231.5 million, is in line with the planned timetable, according to Moltiply.
The different moves
.Several actions have been initiated in order to realise the expected synergies. One example? The improvement of efficiencies in areas such as customer acquisition, marketing and advertising. Having said that, the saver - as usual in such situations - expresses a concern: the fear is that so-called risk execution could create problems for Moltiply's business.
The company rejects the doubt. First of all,' it is reminded, 'the track record in M&A of the group shows its efficiency on the front in question. Moreover,' the company says, 'the target selection carried out upstream, through due diligence, allows the integration to be tackled with serenity. Lastly, the very involvement of Verivox's management helps to avoid continuity solutions in the integration itself. Beyond this, however, it can be further objected that the transaction will be dilutive at the level of Moltiply's consolidated Ebitda margin.
True, says the Italian company, which, however, retorts: on the one hand, the market has been widely made aware of the lower marginality that characterises the German reality; on the other hand, the interventions that are, and will be, gradually implemented are aimed precisely at bringing - to a large extent - the Ebitda margin of Verivox closer to that of the Mavriq division (within which the extraordinary operation is brought back). In conclusion, therefore, the Italian group does not see any particular problem with the progress of the integration and considers the operation to be absolutely valid in terms of industrial strategy.
Future Strategies
.Against this background, does Moltiply continue in the M&A business or does it take a break? The answer - reiterating that the priority is to 'digest' the Verivox operation - is that should any opportunities materialise, they could be seized. The gaze, essentially within Mavriq's division, is directed towards the countries of the old continent where the company is already present: France, Holland, Spain and Germany. In general, turnarounds are excluded. Although - should an attractive opportunity arise from a commercial/industrial point of view - shopping for a more 'problematic' reality could also be considered. Finally, the size of the possible transaction: between 10 and 100 million Enterprise value.


