Morato Group expands in Germany; a centre of excellence for bakery is established
Over the past 8 years, with the support of Aliante Partners, the company has completed 15 strategic acquisitions – the aim is to achieve a turnover of over 600 million
Key points
A European centre of excellence in the bakery sector: Morato Group – founded in 1970 and headquartered in Altavilla Vicentina (Vicenza) – has acquired the German company Jaus Bakery, a brand known across Europe for products such as hamburger buns and hot dog buns, and its distributor CEA Italia, based in Egna, Bolzano. A move that combines expertise, production capacity and market presence.
The protagonists
With the addition of CEA Italia and Jaus Bakery, the Morato Group has exceeded 500 million in consolidated turnover and now has over 1,800 employees, 19 factories strategically located in Italia, Spain, France and now Germany, and 54 production lines spread across more than 130,000 square metres of industrial space.
CEA Italia and Jaus Bakery bring with them an industrial history spanning over 60 years, with an entrepreneurial culture similar to that of Morato, as well as two production sites in Germany – in Weißenhorn, Bavaria, and Dinklage, in Lower Saxony – around 310 employees and a wealth of expertise and relationships built up in the bakery products market. Through the Daily Bread and Jaus brands, the Italian-German group enriches the Morato Group’s portfolio with specialisations that complement those already covered, in particular baguettes and rustic loaves, a segment in which it holds a leading position in Italia and Europe, whilst also strengthening production capacity in the categories of buns, sandwich bread and toast bread.
The strategy
The entry of this historic Italian-German group represents a key element in the Morato Group’s medium- to long-term growth and consolidation strategy, positioning the Group as one of the leading European players in the sector, able to rely on direct presence in key markets and an even broader and more integrated range of industrial expertise.
The Group, which produces over 180,000 tonnes a year, is one of Europe’s leading producers in five categories, including sandwich bread, crustless bread, bruschetta bread, buns and, now, rustic and speciality breads, and specialises in gluten-free products, with four dedicated sites. This industrial scale has been achieved through ongoing investment to increase production capacity and plant efficiency.
