Travel retail

'Sometimes it runs more than the market Now we continue to invest'

Xavier Rossinyol, CEO of the group created from the Autogrill-Dufry merger, speaks: 'Edizione with 22% is an active partner and supports the industrial strategies'.

by Monica D'Ascenzo

6' min read

6' min read

Geographical diversification, digitalisation, data transformation, customer loyalty, and creativity in the shopping experience. The growth directions of Avolta, the Basel-based travel retail and food & beverage group created by the merger between Autogrill and Dufry effective from 1 November 2023, are looking to the future albeit in a complex international context. "2025 was a very challenging year. However, we managed to achieve the results we expected. We are present in 27 countries with 5,100 points of sale and the average of the markets in which we are present has proved very resilient," comments Xavier Rossinyol, CEO of the company, who is passionate about sports and challenges.

So much so that he makes a footballing comparison, he a Barcelona fan: 'Managers have three characteristics in common with coaches of sports teams. First, they must have a strategy, that is, a way of playing and they must share this vision with the team, and it must above all be a long-term vision. Secondly, managers need people who have different skills and are not only different in terms of gender, nationality and experience, but also, and above all, in terms of ability, because they must be able to play different roles exactly as in a football team. In a company you need the right person to fill the right position, and in the integration of Autogrill and dufry I paid a lot of attention to this aspect. The third characteristic is that you need to understand that in a team there are no individual losers or individual winners because the results come from the whole team. A coach can only make a difference if he works together with his team'.

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Growing revenues and profitability in the half year

The results are tangible. The group ended the first half of the year with an organic revenue growth of 5.7%, supported by increased passenger traffic and higher spending per traveller, despite the negative impact of exchange rates. Core revenue stood at CHF 6.61 billion (or USD 8.13 billion), up from CHF 6.34 billion in the previous year. "There is no doubt that geopolitical tensions from the war in the Middle East to the war in Ukraine have had an effect on international tourism traffic. Our strength is to be a very diversified group geographically but also in terms of business. We continue to invest in entertainment, in data management, in digitisation, and we are able to grow more than the market,' comments Rossinyol, who also admits: 'We have experienced a decline in domestic tourism in the United States due fundamentally to the economic uncertainty in the country. The current figures are not negative, but there are so many uncertainties on the economic front that affect the Americans' predisposition to spend. The fear is that a recession will come, which will immediately turn into layoffs. As a result, domestic traffic was down 1% when normally within the US we see growth of between 2 and 4%. Our in-country revenues were flat. On the international tourist front, there was a drop in European and Canadian travel to the US, but it is also true that this drop was offset by an increase in tourism from South America'.

Merger synergies

"The synergies between Autogrill and Dufry at the cost level have already been realised in the first year when the estimates were to realise them in two years. However, the value of the merger lies in the combination of the two entities and we are now exploring new strategies to generate more synergies on the revenue and profitability side," the group CEO points out, adding: "We want to be as surprising for our customers as we want to be predictable for our shareholders. That is why we have confirmed our estimates for the full year. The beginning of the third quarter has given us indications in line with the first half of the year'.

Avolta confirmed its annual organic growth target of between 5% and 7%, and its commitment to increase the core Ebitda margin by 20-40 basis points and the equity free cash flow conversion rate by 100-150 basis points per year. The company also expects, at current exchange rates, a negative currency impact of 3% in 2025, mainly related to the weakness of the euro and dollar against the Swiss franc.

Future growth

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In addition to organic growth, selective targeted acquisitions are also part of the Swiss group's objectives. "We intend to focus on growth in two directions: on the one hand, organic growth with investments that can develop our business, and on the other hand, selective, small- and medium-sized, non-transformative acquisitions, which can rather be a fair option with a focus on shareholder value creation,' Rossinyol emphasises, continuing: 'We are already of a significant size and do not want to grow further, and we do not plan to issue new shares in the service of acquisitions.

Meanwhile, on the Zurich Stock Exchange, the stock closed yesterday's session up 1.9 per cent after the data released on Thursday, bringing the balance since the beginning of the year to a positive 18.85 per cent, while it has risen 33.65 per cent over the past twelve months.

Edition, active shareholder

Swiss group, but Italian majority shareholder. 'Edizione is our first shareholder with 22%, and is also the most represented shareholder in the board of directors with its three members. From the very beginning, it has actively supported us in optimising our industrial and financial strategies, with a long-term vision and focus on sustainability,' the CEO of Avolta points out, continuing: 'We have the opportunity to have Alessandro Benetton on our board, who is an inspiration both on issues related to innovation and data transformation and on the social responsibility of our company in the community in which it operates. In this second area we take inspiration for our Foundation'.

Chinese tourism

While domestic tourism is slowing down in the US, on the other side of the world Chinese tourism is also slowing down internationally. 'Chinese tourism has been declining and at the same time per capita spending has dropped. In the coming years, we do not expect Chinese tourism spending to return to the levels of past years. It is something that in any case does not have a very big impact on our results since at the peak of Chinese tourism spending the weight on our revenues was four per cent and now that we are at our lowest it is one per cent,' observes the CEO, who adds: 'However, there are other countries where the middle class is growing and studies show that it is precisely the middle class that first starts favouring domestic travel and then moves into international travel. Our strategy is to capture these trends. Probably in the coming years travel destinations will change and new trends will develop, which we are able to capture because we have data feedback. We can collect it through our points of sale where 2.5 billion people pass through and 570 million of them have purchased". A practical example? "Chinese tourists when travelling prefer dark liquor purchases while Indians prefer tequila. Monitoring these trends allows us to catch them in a timely manner'.

Focus on data

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A geographically widespread and business-diversified network makes it possible to collect differentiated data. The CEO of Avolta points out that it is precisely the mass of data and its analysis that makes the difference in a market where visibility is increasingly difficult.

With this in mind, Club Avolta was launched ten months ago, a multi-tiered loyalty programme that allows access not only to customised offers but also to rewards.

"Ten months ago we launched Club Avolta and to date we already have 13 million members with a growth of half a million new members every month. This allows us to have more detailed and timely data on our customers," the CEO explains. In addition to the data collected at the time of registration, it is in fact possible to cluster purchases and also map travel choices. A mine of information that allows us to design a more punctual and predictive expansion strategy.

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