Mortadella Bologna Igp, production and exports grow. Consumer turnover at 500 million

With more than 40 million 700 thousand kilos produced in 2025, the Mortadella Bologna Igp recorded a 3% increase in production compared to the previous year and a 3.3% increase in sales volumes. This was announced by the protection consortium, which also emphasises 'the unstoppable popularity of pre-sliced products, which, with +6.4%, confirms a now consolidated phenomenon that has seen volumes more than double in the last 10 years, rising from 6 million 700 thousand kg processed in 2015 to over 13 million 200 thousand kg in 2025'. The final consumer turnover is around 500 million euros.

Driving the growth is once again exports with +12.5%, which now account for about a quarter of total sales.
"In the classification of the more than 70 countries to which Mortadella Bologna Igp is exported," a note goes into detail, "France is in first place with a 3% increase in sales, followed by Germany (+7.7%), Spain (+15.3%), and Belgium, which recorded a 71.5% jump. At the extra-EU level, we should also mention the excellent performance of Switzerland (+30.9%) and the extraordinary result of Canada (+565.8%) due to the reopening of the market after the pause caused by the Psa. However, only 2.3% of production ended up in non-EU markets. And almost nothing in the USA, despite the fact that a couple of years ago the New York Times reported the Americans' discovery of traditional Italian salami. In this regard, it is worth remembering that the IGP Bologna is worth about one third of the total Italian production of mortadella, which is somewhat more present in the States.
The Consortium then emphasises that the markets mentioned, (with the exception of Canada and France) "are those in which the Consortium is carrying out promotion programmes financed by the EU".

 At the level of sales channels in Italia, large-scale distribution remains in first place with a 55% share, followed by 'normal trade' with 27.2% and discount stores with 17.8%.

"We are extremely proud of the figures achieved in 2025 by Mortadella Bologna which, despite increases in the shopping trolley and energy bills, continues to grow, confirming the fact that the Pink Queen of Cured Meats is an essential item in the shopping basket for Italians, both for its certified high quality and for the value of satisfaction it provides, a true 'comfort food' that is particularly appreciated in a historical phase in which the international context is particularly uncertain,' says Guido Veroni, President of the Consorzio Italiano Tutela Mortadella Bologna. 'Lastly, of great importance is the growth of exports both in countries that are the object of our promotion programmes (Germany, Spain, Belgium, Switzerland) and in those where new development opportunities are opening up, such as Croatia, which grew by 27.6%, and Poland, which recorded an increase of 88.8%.