Moschino: Creative Director Appiolaza steps down. The brand is looking to relaunch
Adrian Appiolaza is stepping down as creative director of Moschino after two and a half years. The news, which had been the subject of speculation for several days, has been confirmed by the Aeffe Group – to which the brand belongs, alongside Alberta Ferretti and Pollini – which has stated that the name of his successor will be announced in due course.
“I would like to thank Adrian Appiolaza for his significant contribution to Moschino’s development over the past two years and wish him every success in his future endeavours,” said Massimo Ferretti, executive chairman of the Aeffe Group.
Appiolaza, born in Buenos Aires in 1972 and a graduate of Central Saint Martins in London, had taken the helm at Moschino in January 2024, following the sudden and untimely death of Davide Renne, just ten days after his appointment as the brand’s creative director, following Jeremy Scott’s departure. His career highlights include creative direction of Loewe’s womenswear ready-to-wear collection, as well as stints at Chloé under Clare Waight Keller, at Louis Vuitton under Marc Jacobs and at Miu Miu.
“I have been given the wonderful opportunity to express my creativity for such a major Italian brand with such an extraordinary creative heritage as Moschino,” said Appiolaza. “I am grateful to Aeffe, and in particular to Massimo Ferretti. I would also like to thank the entire creative team with whom I have shared this intense experience.”
A majority stake in Moschino, founded by Franco Moschino in 1983 and produced by Aeffe from the outset, was acquired in full by the Emilia-based group in 2021. Following Jeremy Scott’s successful years, the brand has faced difficult times alongside the group: the latest financial figures, relating to the first nine months of 2025, show revenue of €155 million, down 24.4% at current exchange rates (-25.1% at constant exchange rates).
