Most clicked social posts of 2025, Meloni in the top ten: first time for a political figure

2025 is the year in which, for the first time, a political figure enters the Top 10 of the most popular social posts, i.e. those that have most engaged Italians and that have scored the most likes and comments. That politician is the Prime Minister Giorgia Meloni, who is on the podium of both the most clicked Instagram and Facebook posts, according to the results of the report with which DeRev, a digital strategy, communication and online marketing company, photographs the year of Italians on social networks.

On Instagram, the Prime Minister was third with a post in which she wished a happy birthday to the Indian president Narendra Modi, which garnered 2.6 million likes, while on Facebook Meloni occupies six out of ten positions in the ranking, starting with the first two: the first with a reel of a square that welcomes her in celebration on the occasion of a stage of the electoral campaign of Roberto Occhiuto, president of the Calabria region, the second with a photo with her daughter published to wish her a happy August bank holiday. Closing the podium on Facebook is Benedetta Rossi with the recipes of 'Fatto in casa da Benedetta'. "This positioning of the Premier is not an isolated exploit," explained DeRev's CEO Roberto Esposito, "because Meloni has been growing steadily since the year before the elections that brought her to the Presidency. In 2025 she has increased her social following even further, with an average of +35.98% across all platforms, she is steadily the political leader with the highest number of followers, and boasts an interaction rate on posts of 2.06%'.

The ranking of the most popular posts on Instagram then sees Dybala dominate half the places (4th, 5th, 6th, 8th and 10th, with between 2 million 697 thousand interactions of the one in 4th place and 1 million 802 thousand of the one in 10th), interspersed in seventh place by a post from GQ Italia (2 million 97 thousand interactions) and a piece of content from the @ig_italia page dedicated to the death of Pope Francis (1 million 866 thousand interactions). In first and second place, on the other hand, we find two creators with big numbers: the post with the most interactions ever is by Giorgia Malerba, born on TikTok (3.2 million followers compared to almost one million on Instagram) and then landed on her artistic career with a first single published in 2024. Behind her, in second place, the pastry chef and confectioner Alberto Magrí (@pastrychef_am), 7 million followers (8.7 million on TikTok) who prepares a sophisticated cake for Valentine's Day and collects 2.756 million interactions.