Moulinex Blend Up, finally a blender that does not talk when blending
2' min read
2' min read
Moulinex Blend Up is a blender. It has the shape of a blender and the sound of a blender. You choose the programme - it has eight - press start and then you can watch the pieces of fruit, ice or vegetables crush into small pieces until they become thick liquid that rises and falls in the glass. Blend Up apparently does what you would expect from a blender. I wanted to try it for this very reason. You don't have to talk to it, it doesn't talk back to you, it's not connected to ChatGPT or Alexa, it doesn't whisper recipes to you, and it doesn't connect online to update the firmware.
It is an appliance that seems happily and convincingly born in the 1990s, and has no intention of conceding anything to GenZ, AI Gen and digital. It has no touch display, no apps and won't connect to your most advanced devices. It doesn't care. Its purpose is to chop, blend and mince. It does not entertain you, it concentrates on one thing at a time because it has three sharp, precise blades that rotate thanks to the power of a 1000 W motor. It has no ambitions other than to fulfil its function, which is to make smoothies, vegetable drinks, soups, sauces and much more. If you wish, the only concessions to simultaneity are 'auto clean', which is a dedicated programme for easy cleaning of the blades and the glass, and 'silence mode', which is a silent function for gentle blending, without disturbing. These are the two programmes I never use. Precisely because it is a blender, and it is an appliance that also serves to detoxify from AI contamination.




