From Aversa to global luxury: mrpianik.it is launched, a joint venture between Porcamo Srl and Kiton
This is not a run-of-the-mill business story, but a narrative that blends ambition, local roots and strategic vision. It is written by Porcamo Srl and Ciro Paone S.P.A., the company that owns the renowned haute couture brand Kiton. The epicentre of this story is Aversa, in the province of Caserta, where digital innovation meets the tradition of the world’s most prestigious menswear.
The agreement, which has been in place for several months, has led to the creation of www.mrpianik.it, a platform set to become the main online sales channel for the Kiton brand worldwide. An ambitious project that aims to redefine the very concept of the luxury shopping experience, combining Neapolitan sartorial craftsmanship with the power of digital technology.
A partnership forged over time
The partnership between Porcamo Srl and Ciro Paone S.P.A. is rooted in years of collaboration and mutual respect. The deal was sealed by key figures from both companies: Totò De Matteis, Chief Executive Officer of Ciro Paone S.P.A., and the founders of Porcamo Srl, Piergiuseppe Castiello and Nicola Abategiovanni. Together, they have established Porkamo Srl, a new corporate entity that combines Kiton’s long-standing reputation with the agility and digital expertise Porcamo has developed in the high-end e-commerce sector.
The objective is clear and ambitious: to conquer international markets, with a strong focus on the United States and Asia, two regions where demand for ‘Made in Italy’ sartorial excellence is constantly growing. www.mrpianik.it thus becomes the primary operational tool for this expansion, guaranteeing every customer a personalised service – from garment selection to delivery – with the same level of care afforded to the brand’s finest physical stores.
A digital hub of excellence
Porcamo Srl is no stranger to projects of this scale. The company, in fact, oversees an ecosystem of three successful platforms dedicated to men’s luxury: www.isuit.it , www.2men.it and, as of today, www.mrpianik.it. This trio of websites represents the culmination of a decade-long journey, during which Castiello and Abategiovanni have honed their sales techniques, logistics and customer experience to a level capable of competing with international players in the high-fashion sector.
Their ability to understand the needs of a discerning, international clientele has transformed a small provincial business into a recognised digital hub in the luxury sector, attracting the attention of one of the world’s most iconic brands.
The value of our roots
“Aversa was our cradle and our workshop,” say the two entrepreneurs. Here we learnt that being far from the major centres is not an obstacle, but an incentive to do better, to stand out. Today we find ourselves leading a project that sees us partnering with a brand of excellence such as Kiton: it is proof that talent and determination can break down any geographical barrier.”
The joint venture between Porcamo and Kiton is not merely a commercial venture, but a virtuous model of synergy between tradition and innovation, capable of generating value for the local area and propelling ‘Made in Italy’ into the heart of global e-commerce. A concrete example of how the luxury sector can reinvent itself without losing its soul, whilst remaining faithful to the quality and beauty that have always characterised Neapolitan craftsmanship.
