MSC Cruises renews its marketing partnership with AC Milan

This marks the fourth consecutive season of partnership between MSC Cruises and AC Milan. The designated space remains the sleeve, where the shipping company’s white logo will appear against a black background. The Rossoneri’s Principal Partner and Official Sleeve Partner will feature on the shirts of the first teams – both men’s and women’s – as well as the Primavera sides and Milan Futuro, the reserve team competing in Serie D.

For Leonardo Massa, vice-president of MSC’s Southern Europe division, the renewal is “a natural step in a journey built up over time” for two organisations with close ties to Milan. “A city that has always embodied the principles that guide us every day and which we recognise in AC Milan, an organisation which, like MSC Cruises, has been able to transform its roots into a strength capable of resonating with a global audience. It is from this balance that new opportunities for growth, memorable experiences and lasting value will continue to emerge for the millions of fans and travellers who choose and follow our brands around the world every day.”

The partnership extends globally through the involvement of Fondazione Milan and the MSC Foundation, which promote and develop a total of 470 social projects, benefiting half a million people both nationally and internationally.

The growing influence of sponsors

At AC Milan, Maikel Oettle is in charge of sponsorship contracts. Having joined the club as Sponsorship Sales Director, he is now the club’s Chief Revenue Officer. For Oettle, the shipping company is a very important partner: “It shares our international outlook,” he says, adding: “We are two Italian leaders who, together, bring the best of our respective sectors to the world.”