Mulino Bianco is the brand most frequently chosen by Italians: Gfk's top ten

3. Coca-Cola (175)

4. San Benedetto (159)

5. Barilla (159)

6. Granarolo (142)

7. Divella (108)

8. The Hague (108)

9. Müller (89)

10. Findus (87)

Following the acquisition of CPS GfK by YouGov in January 2024, this year's Brand Footprint Europe Report includes for the first time data from YouGov BrandIndex, YouGov's daily tracker of brands and competitors.

"Kinder has seen a steady improvement and recovery in the brand's Integrity and Consideration scores since the salmonella outbreak in 2022 that led to the product recall. Thanks to the brand's strong long-term reputation, it has enjoyed a quick recovery and Consideration is now even higher than before the product recall".

"The Cps GfK Brand Footprint Europe Report provides insights into the dynamic landscape of shopper preferences across the continent. Understanding how FMCG consumers behave when buying," comments Lenneke Schils, global insights director at Cps GfK, "is essential data for retailers and manufacturers. By identifying the most popular brands in each country, we provide valuable information for companies wishing to understand and work in different markets.

"These results highlight not only the quality and reliability of the brands," adds Roberto Borghini, country lead Italy at GfK Cps, "but also their ability to remain relevant and of interest to consumers in an increasingly competitive market environment.