Musk pays the price of politics: Tesla collapses, and doubts grow over Space X
A year ago, Elon first tweeted his support for Trump. Today, a year later, his companies are paying for risky choices
4' min read
4' min read
Looking at the latest quarterly results of Tesla, grappling with a drop in sales never seen in the last ten years, a rather obvious question arises: who knows whether Elon Musk, if he could go back to 13 July 2024 - the day Donald Trump was shot - would make the same choices again. Because since that famous tweet posted immediately after the shooting that miraculously wounded Trump only in one ear ("I fully endorse President Trump and hope for his rapid recovery") the dynamics around the South African-born billionaire have changed radically.
Since that day, Musk has gone from being a more or less anonymous wealthy Republican campaign contributor, to Trump's first and foremost supporter. Over the course of the next few weeks, support quickly turned into physical appearances at rallies, supportive interviews, and even formal institutional roles sanctioned with Trump's return to the White House.
Since July of a year ago, in short, the figure of Musk has ceased to be that of a controversial entrepreneur, visionary and little inclined to political correctness. And for months it has become the ultimate expression of Trumpism. Undisputed idol of the Maga movement. In many respects a substitute for Steve Bannon, at least on the surface.
A considerable exposure, with contrasting effects. On the one hand, business seemed to be booming: on 31 July 2024, Tesla was worth around USD 811.5 billion (with shares trading at around USD 232), while on 31 December (with Trump already victorious) the value had skyrocketed to around 1.5 trillion. But there was also enthusiasm around Space X and all the other companies in the Musk macrocosm. The proximity to Trump was seen as an incredible opportunity for Elon's companies. Of course, there was already an air of conflict of interest. For what it's worth, in contemporary political perception.
Musk's friend of The Donald and top Doge, however, soon walked into something of a trap. At least that's what the results say. The ceo's political exposure became so unwieldy that Tesla itself soon ended up as a symbol of Trumpism, with hundreds of cars being targeted around the world, including vandalism and forms of protest. And sales plummeted (but not only) because of this, with thudding all over the place. Even videos of stars who have sold their Teslas in disagreement with Musk's choices have gone viral on social media.




