Agri-food

Mutti kicks off the tomato season with a 5 per cent rise in sales

Exports are also on the rise, now accounting for over 60 per cent of turnover. The canning company has secured a partial refund of tariffs from the US authorities

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Francesco Mutti, chief executive of the canning company – now one of the sector’s leading players, not just in Italy – is heading into the new tomato harvesting and processing season on the back of positive market results. Despite tariffs and geopolitical challenges, Mutti achieved a 5 per cent increase in sales in the first few months of the year, following on from the 10 per cent growth recorded in 2025, with turnover reaching €777 million.

Sales up 5%, whilst exports accounted for over 60 per cent of turnover

“Exports are also going well,” explains Mutti, “we operate in 105–106 markets and all are showing positive growth, to the extent that we have exceeded the 60 per cent threshold for turnover generated abroad. Europe is performing well, driven by the United Kingdom and Germany (a country where we are competing for market leadership). We are growing in Eastern Europe, where we have opened a branch in Poland. But we are also performing well in regions such as Australia and the United States. In the US, we are among the leading brands and the fastest-growing company.”

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One of the few companies to have secured a partial refund of tariffs

In the US, Mutti also boasts another ‘first’. ‘We are among the few,’ explains the chief executive, ‘who have secured a partial refund of the tariffs. Following the Supreme Court ruling that rejected the increase in tariffs from 11 per cent to 15 per cent, they refunded us those 4 percentage points of extra tariff we had paid. But this risks remaining a symbolic achievement because a further 10 per cent increase in tariffs is under discussion, which would ultimately negate even the refund.”

According to the CEO, the main problems on international markets do not relate solely to tariffs but, above all, to the climate of uncertainty that is driving up production costs, starting with energy and transport costs.

100 million investment planned over four years

During the first half of the year, the canning company was busy implementing a new IT system. This decision, together with a series of measures to improve the efficiency of the production process, forms part of the €100 million investment programme allocated over a four-year period.

Positive outlook for the new tomato season

Mutti remains optimistic about the tomato harvest, which is due to begin in a few days’ time and is subject to uncertainty due to weather conditions. Spain is forecasting a slight fall in production (to 2.70 million tonnes from 2.75 million last year). In Iran, production is estimated to fall from 2.7 to 2.1 million tonnes; in California, a harvest of 9 million tonnes is forecast, whilst in China, 5.9 million tonnes are expected.

The company, now one of the established leaders in the ‘Made in Italy’ tomato sector, processes an average of 700,000 tonnes of fresh tomatoes – a quantity close to the total production of an entire country such as Egypt. All this contributed to a turnover of over 777 million euros in 2025.

1,500 new staff have been recruited and will be employed at the plants

“For the harvest,” Mutti emphasises, “we will have 1,500 new staff members. A workforce made up, particularly in the North, of university students, a significant proportion of whom are in their first job, and whom we need to train quickly. These are staff employed in the factories, not in the fields. For harvesting operations, we have established relationships with around a thousand farms in both the North and the South.”

It’s difficult to make predictions; the focus is on quality

Mutti prefers not to venture into making predictions. “Even when the harvest is 80 per cent complete,” he explains, “weather events can occur that are capable of changing the course of a vintage in a matter of hours. We prefer to focus on variables we can influence, such as the price of tomatoes. The agreement on price lists in the North was reached at an early stage. In the South, only at the very end. The fact remains that, in my view, people often focus on price, but for us, planning is of even greater value. Last year, we paid out around 9 million euros in quality-related bonuses on top of the agreed price. This is what sets us apart: we do not seek economies of scale, but rather investments that are reflected in the quality of the product.”

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