For Naïma, the goal is to become the first Italian beauty retailer

To consolidate its market leadership and become Italy's leading beauty retailer: this is the goal for 2025 for Naïma, the second-largest brand in the perfumery sector with more than 300 shops nationwide and constant growth, which this year achieved a total market share of 14%, rising to 17.5% on the top prestige brands, registering 10% growth over the previous year, with an estimated sell-out of 320 million.

These results are the fruit of a winning strategy that has succeeded in combining the expansion of the network, with the opening of 36 new points of sale from 2023 and 30 restyling of existing perfumeries, with an increasingly rich and customised offer.

Through targeted initiatives and customised services, Naïma aims to create an ever stronger bond with its consumers by offering a unique shopping experience.

With the concept "At Christmas give a dream", it launches the Christmas 2024 campaign, a special initiative realised in synergy with partner brands, which will have the group's perfumeries as protagonists but which also includes a communication campaign and offers the opportunity to participate in an exclusive competition to win the iconic Fiat Topolino.

"Naïma's goal is to continue to bring perfumery back to the centre of consumers' desires," comments Daniele Siciliano, General Manager of Naïma. "With the Christmas campaign, we want to tell them just that: our closeness to consumers and our constant commitment to offering a personalised service to all our customers.