Naima - Beauty Star accelerates towards 100 shops
The expansion of Beauty Star, a brand of the Padua-based DMO group, continues unabated, announcing the entry of two more important shops in Alba and Cuneo, completing the integration of the entire ex-Modus network. With this operation, the chain arrives at 91 active shops in Italy, confirming the group's desire to reach 100 by 2026 and strengthen its position in the national beauty sector.
During the summer, the group finalised the acquisition of the entire retail network of the Piedmontese company Vallesi Srl, consisting of 24 stores under the Modus brand distributed in Veneto, Piedmont, Friuli-Venezia Giulia, Valle d'Aosta and Tuscany. The two shops in Alba (290 square metres) and Cuneo (307 square metres) - among the best performing in the network - now officially come under the Naïma - Beauty Star banner, closing a strategic and territorially widespread expansion operation.
Confirmed also in this last step is the continuity of employment for all the 11 employees involved, in line with the approach followed throughout the entire operation, which has guaranteed employment for almost 100 workers in the ex-Modus network. The growth plan is also reflected in the numbers: the turnover of DMO's beauty sector will rise from 50 to around 65-70 million euro, while EBITDA is expected to increase by 25%. A concrete sign of managerial solidity and profitability, in an increasingly competitive sector.
