Nameless brings 100,000 fans to the dance floor to the beat of electronic music

Once upon a time you went to Nameless because Steve Aoki and Benny Benassi played there. Now you go because it's Nameless: the electronic music festival based at Lake Como, 18th in the Growth Leaderboard, having crossed the finish line of its tenth edition can now consider itself a brand that walks alone. "This is demonstrated by the fact that the 2025 edition, for which we have only announced the dates, from 31 May to 2 June, has already seen 20% of the available tickets sold out. This is double the pre-sales of a year ago,' emphasises Alberto Fumagalli, founder and ceo of Nameless. The kermesse, which employs a thousand people in peak weeks, between direct and indirect employees, attracts something like 100 thousand spectators, but also a turnover of 6.5 million and an induced activity in the area of 13 million. 'In the last three years our festival has literally exploded,' continues Fumagalli, 'if we consider that in 2021 we were moving something like 251 thousand euro'.

The last edition featured internationally renowned names such as Justice, Boss Noize, Deadmau5 and Hardwell, but also the Italian pop that performs best in the streaming charts, such as Angelina Mango and Annalisa. The Nameless has it very clear in its head what it wants to do when it grows up: 'With the 2024 edition,' the CEO continues, 'we have started to invest heavily in the experiential dimension. The live music market is volatile: artists come and go, their appeal travels accordingly. This is why we have chosen to focus on the well-being of those who come to Nameless and the 'unforgettable' nature of the event, activating a whole series of services that go in this direction'. The festival also oversees co-branding activities with interest: "Partnerships," explains Fumagalli, "were worth 5% of revenues in 2023, this year we have increased to 20%. To give an example: at the Red Bull party organised on the occasion of the Moto Gp in Misano, the music was Nameless.

"We are convinced that advertising will undergo major changes in the coming years. Social media speak to the younger generation but are saturated, traditional advertisements appeal to an audience of a certain age. Events offer interesting prospects and we,' Fumagalli concludes, 'want to be there with our proposal.