Naples: 15 million tourists reached in 2025

Naples today confirms itself as one of the main tourist hubs in southern Italy and an increasingly important strategic node in the national tourism system. In recent years, the city has seen a trend of rapid growth consolidate: increasing flows, growing incidence of the international component.

In 2025 Naples recorded about 15 million tourist presences, a 4% increase over the previous year and a 106.1% recovery over 2019 levels. The city alone concentrates 68% of the total regional presences, a share that rises to 75% if only the foreign component is considered, thus confirming its role as Campania's main tourist hub and privileged gateway to Southern Italia. The degree of internationalisation is particularly high: 62% of presences are represented by foreign tourists, against a national average of 56%, highlighting the city's growing capacity to intercept foreign markets and international demand with high potential.

This is the scenario described by the study "Naples as a tourist city in regional governance and in the country system", carried out by SRM - Centro Studi linked to the Intesa Sanpaolo Group. A study that will be presented this morning at the inauguration of HospitalitySud 2026, an annual appointment to discuss the prospects for the hospitality sector in Southern Italy, with a specific focus on Campania. The work falls within the scope of SRM's Tourism & Territory Observatory, which has been active for over twenty years in analysing the transformations in the tourism sector, with particular focus on the southern regions, and was created with the aim of delving into the role of Naples as a regional hub and as a development lever for the entire region.

 This dynamic is sustained _ according to SRM _ also by an infrastructural reinforcement: in 2025 the Capodichino airport exceeded 13 million passengers, with an increase of 22.2% compared to 2019, while the port recorded almost 1.5 million cruise passengers, marking a 35.8% increase compared to the pre-pandemic period. "The strengthening of air and maritime connections _ reads the Observatory's work _ contributes directly to the growth of tourism demand and consolidates Naples' function as a logistics and tourism platform for the entire Mezzogiorno."

But there is much more. The city is preparing for a further leap in international visibility thanks to the scheduling of major sporting and cultural events, such as those linked to the designation of Naples as European Capital of Sport 2026, or the preliminary regattas of the America's Cup, the European Volleyball Championships, the Neapolis Marathon, cycling events and numerous cultural initiatives that strengthen the city's image as a dynamic and attractive destination throughout the year.