Natrue launches the second edition of 'Natural Cosmetics Week

Europe remains the global leader in cosmetics and personal care, with retail sales reaching EUR 104 billion in 2024. These products are an integral part of everyday life: 72% of European consumers consider them important or very important, using on average more than seven a day, from soaps and shampoos to toothpastes and moisturising creams. Against this backdrop, there is a growing demand for more sustainable and transparent beauty. And this is precisely the aim of Natural Cosmetics Week, which will be held from 17 to 23 November.

This year's theme, 'Natural care, real impact: trust what's behind the label', emphasises the concrete value of certified natural and organic cosmetics. At a time when consumers want products that are effective and consistent with their values, the campaign sends a clear message: natural and scientific are not opposites, but allies. Formulations inspired by nature and backed by science offer efficacy and integrity. The invitation is to look beyond the label, to discover the impact that transparent and certified cosmetics can generate for people, the environment and the future of the industry.

Now in its second year, Natural Cosmetics Week is not just a campaign, but a collective initiative to build a more ethical and responsible future in the cosmetics industry. For a whole week, brands, retailers, professionals, scientists and consumers will come together to highlight the real impact of certified natural and organic cosmetics.

The campaign includes a series of activities on a global scale, including webinars with experts, international initiatives, editorial content, dynamic social activations and 'behind the label' insights - all designed to offer consumers concrete tools to make more informed choices and trust what they apply on their skin.