Trends

Hair for the summer: natural and well-protected

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

The new hair season is all about naturalness, but without compromising on personality. Easy-to-manage cuts, luminous colours, warm shades and styling that’s never too contrived form the starting point for a vision of femininity that flatters the face. From the bob to the bixie, from soft fringes to light tufts, the trend is clear: the right look is one that’s tailor-made, respecting movement, texture and the desire for uniqueness. ‘Hair is all about a luminous yet never contrived effect, in both colour and cut,’ explains Sabrina Arvizzigno, owner of the Arvi’s Milano salon and Artistic Director of Italian Style Framesi. “Today, clients want elegant yet easy-to-manage looks, with natural effects that enhance the face and personality without altering them. This is why listening is essential: every need must be understood to create a truly bespoke result.”

Warm colours, bob and bixie cuts

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“When it comes to colour, warm shades are back in the spotlight, from butter blonde to caramel, from mocha to coppery highlights. These are perfect shades for adding depth and light to the hair in a natural way, without looking too contrived,” continues Arvizzigno. “The same trend can be seen in the cuts. The bob remains one of the season’s standout styles, loved for its versatility and that understated elegance that continues to win over actresses, influencers and trendsetters. Alongside the bob, the bixie is gaining ground – a hybrid between a bob and a pixie cut. Shorter and lighter than a bob, yet softer and more feminine than a pixie. It’s ideal for those who want a fresh, modern and easy-to-manage look, without going for a cut that’s too blunt. Layering is also becoming increasingly subtle and almost invisible, designed to create movement without rigid lines. Fringes and tufts are making a comeback in soft, natural styles, in keeping with the sense of simplicity, radiance and lightness that runs through the entire season.”

Capelli estate 2026: tagli, colori e protezione

Photogallery15 foto

How to look after your hair at home

Beautiful colour and successful styling always start with a healthy base. That’s why your at-home hair care routine is essential, especially when your hair is subjected to blow-drying, straighteners, heat styling tools or more structured styling techniques. In this case, it is essential to use a heat protectant to help shield the hair fibre from heat and keep your hair softer, more manageable and shinier. Alongside styling, it is important to incorporate targeted treatments that work on the hair’s structure. Framesi has developed Morphosis Restructure Hair Leave-In Molecular Booster, a restructuring, anti-breakage serum for the scalp and hair. The formula combines biomimetic peptides and a patented micro-complex. It is a leave-in treatment that helps to strengthen the hair fibre and improve resistance to breakage, giving the hair a healthier appearance.

Hair care routine for sunny days

In summer, your hair needs a protection plan too. Sun, wind, salt and chlorine can leave it drier, duller and harder to manage, especially along the lengths and at the ends. That’s why your hair care routine in the sun shouldn’t be left to chance: a few targeted steps, before, during and after sun exposure, help keep your hair soft and full of life, even whilst on holiday. Before going out in the sun, your hair needs protecting just like your skin, especially along the lengths and at the ends, which are more exposed to dehydration, UV rays, chlorine and salt. Hats, scarves and loose updos help to limit direct exposure and also protect your scalp. Before going into the sea or a swimming pool, it’s a good idea to wet your hair with fresh water and, after each swim, rinse it straight away to remove salt and chlorine. Throughout the day, you should reapply protection, whilst at the end of the day you’ll need a gentle wash and a nourishing treatment to restore moisture. Once or twice a week, especially whilst on holiday, you can add a richer hair mask. It’s also best to limit the use of heat from hairdryers and styling tools, as this adds to the stress caused by the sun, wind, sea and swimming pool. There are various product ranges available on the market to protect and regenerate your hair during the summer. Among the new products worth noting is System Professional Solar, which offers a targeted routine to defend the hair fibre from UV rays, keeping your hair soft and more manageable. The new Morphosis Sun range from Framesi, comprising three products, uses natural-origin formulas enriched with Nori seaweed, vitamin E and fermented aloe.

Travel hairdryers: compact, lightweight and high-performance

Hair drying is also becoming increasingly smart, especially when travelling, when you need practical, lightweight tools that deliver good performance without taking up too much space in your suitcase. The Dyson Supersonic™ Travel has been designed specifically to meet this need: more compact and lighter than the original model, it maintains high drying and styling performance. Designed for frequent travellers, it automatically adjusts the voltage to suit different countries and features intelligent heat control, which helps protect hair from damage caused by extreme temperatures. The GAMA Professional iQ SFERA, on the other hand, boasts a striking, ultra-compact design. As small as a tennis ball and extremely lightweight, it combines a high-speed digital motor, Venturi technology and ionisation for rapid drying. Its spherical shape allows for an intuitive grip in the palm of your hand, whilst the removable handle enables more traditional use. Complete with a Smart Holder and styling nozzles, it is designed to deliver professional performance even when you’re away from home.

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