Hair for the summer: natural and well-protected
The new hair season is all about naturalness, but without compromising on personality. Easy-to-manage cuts, luminous colours, warm shades and styling that’s never too contrived form the starting point for a vision of femininity that flatters the face. From the bob to the bixie, from soft fringes to light tufts, the trend is clear: the right look is one that’s tailor-made, respecting movement, texture and the desire for uniqueness. ‘Hair is all about a luminous yet never contrived effect, in both colour and cut,’ explains Sabrina Arvizzigno, owner of the Arvi’s Milano salon and Artistic Director of Italian Style Framesi. “Today, clients want elegant yet easy-to-manage looks, with natural effects that enhance the face and personality without altering them. This is why listening is essential: every need must be understood to create a truly bespoke result.”
Warm colours, bob and bixie cuts
“When it comes to colour, warm shades are back in the spotlight, from butter blonde to caramel, from mocha to coppery highlights. These are perfect shades for adding depth and light to the hair in a natural way, without looking too contrived,” continues Arvizzigno. “The same trend can be seen in the cuts. The bob remains one of the season’s standout styles, loved for its versatility and that understated elegance that continues to win over actresses, influencers and trendsetters. Alongside the bob, the bixie is gaining ground – a hybrid between a bob and a pixie cut. Shorter and lighter than a bob, yet softer and more feminine than a pixie. It’s ideal for those who want a fresh, modern and easy-to-manage look, without going for a cut that’s too blunt. Layering is also becoming increasingly subtle and almost invisible, designed to create movement without rigid lines. Fringes and tufts are making a comeback in soft, natural styles, in keeping with the sense of simplicity, radiance and lightness that runs through the entire season.”
How to look after your hair at home
Beautiful colour and successful styling always start with a healthy base. That’s why your at-home hair care routine is essential, especially when your hair is subjected to blow-drying, straighteners, heat styling tools or more structured styling techniques. In this case, it is essential to use a heat protectant to help shield the hair fibre from heat and keep your hair softer, more manageable and shinier. Alongside styling, it is important to incorporate targeted treatments that work on the hair’s structure. Framesi has developed Morphosis Restructure Hair Leave-In Molecular Booster, a restructuring, anti-breakage serum for the scalp and hair. The formula combines biomimetic peptides and a patented micro-complex. It is a leave-in treatment that helps to strengthen the hair fibre and improve resistance to breakage, giving the hair a healthier appearance.

