Retail: the NaturaSì chain set to open 60 supermarkets
The Group is aiming for a turnover of 500 million in 2027, thanks to its own shops
“We aim to improve our sales network, in which we see enormous potential,” says Fabio Brescacin, founder and chairman of the NaturaSi Group, a chain of supermarkets that has specialised in the sale of organic food and agricultural products for over 40 years.
The plan is to open around 60 new outlets between 2026 and 2028, bringing the total to approximately 410 supermarkets. Most of these will be new openings – some of which will be franchises – but there will also be refurbishments and relocations of existing stores. These new stores will be mainly in northern Italia – for example, in Ivrea, Milan and Bologna – as well as in central and southern Italia. Around 45 million euros will be invested during this period. “With these new openings, we are attracting customers who previously had no interest in NaturaSi or organic products,” emphasises the chairman.
Having achieved a turnover of 435 million euros in 2025, the Group expects to reach 500 million between 2026 and 2027. Revenue is generated both from distribution to the retail network and from takings at the Group’s more than 175 company-owned outlets.
“The Group is investing significant financial and human resources in the development of organic farming to support the agricultural sector and ensure we have products of adequate quality and in sufficient quantities for our consumers,” continues Brescacin. “ “Our aim is to support and commit to domestic agricultural production, the weak link in the supply chain that we wish to bolster by preventing the closure of farming businesses.” In September, the Group will relaunch the ‘Giusto prezzo’ (Fair Price) project, an initiative aimed at ensuring transparency regarding the amounts paid to farmers for certain agri-food products, whilst recognising a premium for their work in protecting the environment.
NaturaSì’s majority shareholder is the Rudolf Steiner Free Anthroposophical Foundation, a not-for-profit organisation that exercises control through Ulirosa SpA. Alongside the foundation, the shareholder structure includes investors such as the Paravicini Crespi family, Bf and other shareholders. “Our corporate model is one of ‘steward ownership’ (which can be translated as ‘responsible ownership’, ed.), a legal structure which – thanks to the foundation’s control – allows us to prioritise our mission over profit, ensuring more stable and consistent management over time,” explains Brescacin.
