Media

Netflix and Amazon challenge Agcom at the Tar: 'No to obligations like telcos'

The resolution extending the compulsory provisions on Cdn beyond the telecommunications sector is being challenged. Companies fear a brake on innovation and the opening up of network fees. Appeal also from Cloudflare

by Andrea Biondi and Carmine Fotina

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Netflix, Amazon Web Services (Aws) and Cloudflare have filed separate appeals with the Lazio Regional Administrative Court against the decision by which Agcom last August decided to extend the general authorisation requirement, which under the Electronic Communications Code is imposed on all telcos, to companies that own, manage or control a Cdn (content delivery network). Cdn are the internet content distribution networks that power video streaming, cloud computing and much of the everyday digital experience.

In this way, however, Netflix points out in response to a request for comment from Sole 24 Ore, Agcom ends up equating the networks that transport data over fibre with the private infrastructures on which films and series of streaming platforms travel.

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For the company, therefore, this is a legal error and a counterproductive industrial policy idea. "We have appealed against a decision that in fact regulates Cdn and companies like Netflix as if they were a telecommunications service. There is no legal basis to support it and it is contrary to European and Italian law," the company emphasises. Amazon Web Services (Aws) is on the same line, with an Italian representative noting: "Cdn are fundamentally different from electronic communication networks. This is a new attempt to introduce a regulatory framework that imposes network taxes," with the effect for companies that use public Cdn of "incurring higher costs, suffering a deterioration in the quality of service, or both. Aws confirms its commitment to working with the Italian authorities "to ensure a regulatory framework that supports innovation" while maintaining competitiveness.

Cdn, they point out from Netflix, which just a few days ago celebrated the tenth anniversary of its presence in Italy, are servers strategically placed close to users to reduce the distance a video has to travel. They do not carry third-party data. And this is one of the reasons why equating them with telcos is seen as a mistake.

Instead, Agcom, headed by Giacomo Lasorella, argues that Cdn are to all intents and purposes networks capable of transmitting signals, and therefore subject to authorisation under the Electronic Communications Code. A choice in the wake of the Dazn case of 2021, when the Authority intervened after the inefficiencies in the first days of Serie A. But for Netflix, the comparison does not hold up, or at any rate it is not a precedent to be generalised.

In addition to the legal issue, the company denounces the economic risks: 'Forcing those who manage Cdn to have a telecommunications operator's licence means discouraging investment in Italy. It could result in servers being taken elsewhere'. With the paradoxical effect that 'data would travel further, connections would become slower and the network more congested. In short, a worse Internet'.

Netflix also fears - and perhaps most of all, it would be fair to say - a side effect: the opening up, through regulation, of the dreaded 'network fee' (or 'fair share', in other words), i.e. the network tax that the European telcos have been calling for for years and which Brussels has so far rejected in order to protect net neutrality. Being classified as a telecommunication, is the reasoning, could lead the Authority to set interconnection charges. And then a network fee would be born.

Already in the summer - and previously, during the consultation - Agcom sent the accusation back to the sender, specifying that the resolution does not represent a repetition of the debate on fair share, but only the possible possibility of technical arbitration between the parties in the event of disputes. And the Authority emphasised that the resolution only fills a gap linked to the fact that Dazn is subject to a regime not applied to other operators such as Netflix & co. All this, together with the fact that the resolution has a reconnaissance value and refers a possible regulation to Mimit.

Evaluations are already underway at the Ministry and one of the options is to adopt a 'simplified' regulation, i.e. one that takes into account the specificity of internet platforms. A compromise solution, which could mature at the end of the year when it will also be clearer whether the EU, with the new Digital networks act, intends to move in the same direction.

"We are a streaming entertainment service and our goal is to satisfy our subscribers with the films and series they love. We are not a telecommunications company, so it does not make sense to regulate ourselves as such. On the contrary, adding more regulations would slow down innovation and damage the entire entertainment ecosystem," comments Thomas Volmer, director content delivery policy at Netflix.

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