Quarterly reports

Netflix, record profits at 2.36 billion and 5 million new subscribers

Earnings per share were $5.40, above the expected $5.12. Revenues rose 15% to $9.83 billion. Share price rises 5% in after-market trading

by Marco Valsania

(FILES) The Netflix logo is seen at the Netflix Tudum Theater in Los Angeles, California, on September 14, 2022. Netflix said on October 17, 2024 it added more than 5 million subscribers in the recently ended quarter but signalled slowing growth. The streaming juggernaut said it ended September with 282.7 million subscribers, reporting a profit of $2.4 billion on revenue that jumped 15 percent to $9.8 billion compared with the same period a year earlier. (Photo by Patrick T. FALLON / AFP)

3' min read

3' min read

Netflix ended the third quarter beating analysts' expectations and posting record profits of $2.36 billion, up 41 per cent. Earnings per share came in at $5.40, above the $5.12 expected by the market. Revenues rose 15 per cent to $9.83 billion.

New subscribers totalled 5.07 million, themselves above the expected 4.52 million, although less than the more than 8.76 million in the same three months last year. Total global subscriber ranks reached 282.7 million, and the company boasts the fewest defections in the industry. Netflix shares climbed in after-hours trading, where they gained 5 per cent, continuing a run that has seen them gain 46 per cent since the start of the year.

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Netflix predicted a slowdown in profits to 1.85 billion in the current quarter, the fourth of the year. But it has since eclipsed expectations on every major financial metric. The operating margin rose to 29.6% from 22.4%, more than the 28.1% expected. The profitability, which confirms its position as a leader in streaming services, is the result of strength in programming and innovation in content, despite being recue by obstacles related to strikes in Hollywood. Among the most significant innovations are live events and entry into gaming. Next month it will broadcast a boxing match with former champion Mike Tyson and at Christmas it has scheduled two matches of the Nfl American football championship, the US sport par excellence.

Business reforms have also paid off in the budget, from price increases to the arrival of advertising and crackdowns on password sharing. Even the least brilliant of the services, the low-cost one, $6.99 per month with advertisements, is doing better, the company said, with 35 per cent growth and half of the new subscribers on the dive sites available.

New price increases that should help performance are just around the corner: increases will be triggered from today in Italy and Spain, after having occurred in other European countries, the Middle East and Africa. It will then phase out one of its cheapest plans in Brazil by the end of this quarter.

"We are focused on getting a little bit better every day in delivering more value in entertainment," said co-CEO Greg Peters. Investors today give confidence to Netflix's strategy and dominance. Shares have now more than quadrupled since May 2022, when a slowdown in the company's growth led to a major sell-off and spooked investors about the entertainment industry. Since then, the company has added over 60 million users.

There is no shortage of doubts about the outlook: among analysts, the fear is that the boost from initiatives such as the password crackdown is temporary and that Netflix will soon have to find other formulas for growth. Financial returns from investments in advertising or video games are still limited. Some on Wall Street thus urge caution against risks that the stock is overvalued.

On Thursday, however, the company predicted that next year's sales will increase between 11% and 13%, to USD 44 billion, through a mix of new members and price increases. New subscribers in the fourth quarter meanwhile will exceed the third quarter total, it added. And while it acknowledges that its advertising business is still progressing slowly, it emphasised in its letter to shareholders that it has high ambitions for the next two years. It is developing its own advertising technology and has made deals to sell its ad-supported service alongside other streaming services. 'We still have a lot of work to do to improve our offering to advertisers, which will be a priority in the coming years,' the company wrote.

Netflix has started to invest in live programming precisely as a way to boost the content it has to sell to advertisers. Starting next year, it will also offer three hours of wrestling, the popular WWE wrestling show, live each week.

In a sign of its continued strength, although two strikes in Hollywood in 2023 delayed programming for much of this year, the company still reported successes with The Perfect Couple, a new season of Emily in Paris, and a series about the Menendez brothers, the notorious assassins, from producer Ryan Murphy, as well as the films Rebel Ridge and The Union. The company said it had particularly strong programming in the fourth quarter, including the return of Squid Game, its most-watched series ever.

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