Quarterly reports

Netflix reports revenue of 12.9 billion (+11.8 per cent). Advertising estimates slashed by 10 per cent; forecasts prove disappointing

Netflix falls short of analysts’ expectations with lower-than-expected fourth-quarter profit forecasts

FOTO D'ARCHIVIO: Un uomo in piedi accanto al logo di Netflix durante un evento a Mumbai, in India, il 29 febbraio 2024. REUTERS/Francis Mascarenhas/Foto d'archivio REUTERS

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Netflix has closed the third quarter with better-than-expected earnings, but has disappointed Wall Street with a forecast for the final three months of the year that falls short of expectations.

The US streaming group reported revenue of $12.87 billion, up 11.8 per cent compared with the same period in 2025 and in line with analysts’ estimates.

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Net profit rose by 44 per cent to $3.66 billion, whilst earnings per share stood at 87 cents, compared with the 82 cents forecast by the market.

The outlook is being weighed down by the forecasts for the fourth quarter: Netflix expects revenue of $13.44 billion, which is below the $13.5 billion anticipated by analysts, according to Visible Alpha. The forecast net profit of $2.79 billion is also below the $3.07 billion estimated by the market, whilst earnings per share are expected to be 67 cents, compared with the consensus estimate of 73 cents.

Netflix has also reduced its advertising revenue forecast for 2026 by 10 per cent, bringing it down from around $3 billion to $2.7 billion. The company attributed the revision to a slower-than-expected roll-out of certain features on its advertising platform. Costs associated with staff reductions are also affecting the outlook for profitability in the fourth quarter.

The group has announced the loss of around 1,000 jobs – equivalent to 6 per cent of its workforce – and a reorganisation of its senior content management team. Peter Rice, a former Disney and Fox executive, will replace Bela Bajaria as head of programming, whilst the head of the film division, Dan Lin, will step down from his role.

Netflix is thus seeking to boost viewing hours and strengthen its offering in a market characterised by growing competition from platforms such as YouTube and TikTok.

The strategy focuses on new original productions, content acquired from third parties and live events, with the aim of attracting new subscribers and increasing user engagement.

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