Neur|aé (Sisley Paris) makes its debut in the luxury hospitality sector
The brand has signed an agreement with Borgo Pignano, Florence
Neur|aé, a neuro-skincare brand launched in 2024 by the French phytocosmetology house Sisley Paris, is making its debut at the spa of a luxury resort, Borgo Pignano Firenze, a new urban destination created through the restoration of a 15th-century villa and its outbuildings.
“We are particularly delighted to have signed a partnership agreement with Borgo Pignano Firenze, thanks to the natural affinity based on the values of excellence, sustainability and attention to detail,” explains Riccardo Ferrari, general manager of Sisley Italia. “Neur|aé is an innovative and unique brand, born out of 10 years of research into neuroscience and the close link between emotions and skin beauty, and it has found in Borgo Pignano Firenze the ideal partner to guarantee a high-quality wellness experience.”
This collaboration enhances the range of services on offer at Aromatica Spa, the wellness centre at Borgo Pignano in Florence, through an exclusive facial treatment ritual and the opportunity to purchase the products directly. In a double treatment room equipped with a sauna, specially trained therapists perform ‘The Transformative Face Treatment’: a 60-minute session that combines the brand’s innovative neuro-active formulas with exclusive massage techniques.
The Transformative Face Treatment is a comprehensive holistic experience, designed to enhance skin quality and improve general wellbeing, whilst rebalancing the facial features. The treatment begins with deep breathing exercises to promote relaxation, followed by the gentle removal of make-up and accompanied by a soothing hot stone massage to prepare the skin for the treatment and release tension.
The application of harmonie L’Huile, a regenerating and nourishing treatment, marks the start of a 30-minute contouring massage – a true symphony of movements designed to redefine the contours of the face. At the heart of the treatment is a combination of deep, slow and enveloping stretching movements to promote relaxation of the facial muscles. Subsequently, the intensity increases through stimulating and lifting manoeuvres across the entire facial musculature, awakening and toning the skin for an immediate firming effect. A sequence of fluid movements. The finishing touch is the application of harmonie Le Sérum, a rebalancing and regenerating serum, combined with neuro-modulating creams, which offer a solution for dull, tired or stressed skin.
