Digital Economy

New chips, services for businesses and alliances with Ai bigwigs: all the news from Aws

At the annual Re:Invent event Amazon Web Services is relaunching its strategy to bring its agents into companies.

by Pierangelo Soldavini

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

LAS VEGAS - On the one hand strengthening its autonomy by launching a new generation of chips to reduce dependence on the leader Nvidia, and on the other strengthening ties with partners to exploit the opportunities offered by more advanced generative AI models, from Anthropic to ChatGPT to Gemini and the latest versions of the European Mistral.

This is how Amazon Web Services is relaunching its strategy in the light of the agent AI revolution, the next wave of artificial intelligence disruption in a world of billions of agents. The cloud computing division of the Amazon group is convinced of this, strengthened by the signals coming from the millions of customers and partners worldwide, but also from the internal units of the global online sales giant, from logistics to the supply chain, from ecommerce to advertising and even Aws itself.

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It does so after a good year that saw revenues grow by around 20 per cent to $132 billion, with 100,000 customers of Bedrock, the ready-to-use AI model platform, and an increase of 3.8 GW of power capacity in twelve months to keep pace with the growth of computing power in the US and around the world.

"I believe that the advent of AI agents has brought us to a turning point in the trajectory of artificial intelligence: from technical marvel to real value," said Aws CEO Matt Garman at the opening of his keynote at Re:invent 2025, the annual event dedicated to developers to showcase Amazon's cloud innovations, all under the banner of agent AI, turned into a cloud computing happening: 'Agents are exciting because they can act and complete tasks: they reason dynamically and create workflows to solve tasks in the best way without the need for pre-programming'.

It is precisely the support of partner companies in the creation of agents on the basis of needs and requirements that Aws aims to pursue, integrating innovations of proprietary services with excellences on the market, which can fill the gaps in the group's large language model. But the strategy of collaboration with competitors also has sensational implications, as in the case of the announcement, which came as a surprise on Monday, of a joint multi-cloud service with Google Cloud, with the aim of simplifying life for companies.

'Everything at Amazon starts with the customer,' Garman relaunched to explain the strategic choice of accompanying companies, from large down to start-ups, in building agents, with interventions on the entire supply chain, from infrastructure to complete solutions, to enable the creation of AI agents on a large scale and in an affordable manner.

Thus, at the infrastructure level, the offering was enhanced by Ai Factories, to bring Aws services into customers' existing data centres, respecting sovereignty, policy and governance, for projects often in the public sector. At the same time, Garman announced the launch of the new Trainium 3 chip with twice the energy efficiency of version 3, targeted at large-scale training and global inference. And which is adopted by its partner of excellence Anthropic for the training of the new Claude generation. Although the long-standing collaboration with Nvidia continues, Aws has thus chosen to pursue the refinement of its own family of chips dedicated to training: the Trainium 3 marks a fivefold increase in output with the same power consumption, but work is already underway on version 4 with a performance target of six times more efficient.

Basically, at the inference level, Aws leverages Bedrock's global platform, which has doubled its base of generative models over the past year and now encompasses the entire global generative AI offering, with a focus on the latest version of the European champion Mistral. In this area, Aws has enriched Nova's family of foundational models: in addition to the fast reasoning of Lite, the advanced high-accuracy reasoning of Pro, and the real-time voice-to-voice connections of Sonic, it has now also added the multimodal model of Omni, which integrates text, images, video and voice, simplifying creative flows with one of the first tools for the natural orchestration of different models.

At the level of data management, the Nova Forge alternative is offered, an open training option that balances training and adaptation with the integration of proprietary data, aiming for the most customised result possible: 'Your data is unique: it's what differentiates you from your competitors,' Garman reiterated, emphasising the need to make the most of this valuable asset.

Finally, Aws aims to provide tools to concretely enable companies in the construction of their agents, with the ambition of accelerating time-to-value by providing, on the one hand, policies to define their boundaries of action without distorting the non-deterministic nature of their behaviour and, on the other hand, with a constant and automatic evaluation in terms of correctness, usefulness and security, with a continuous update that lightens the work of company teams.

The ultimate goal is therefore to put 'AI agents to work', simplifying the path for companies as much as possible. In this area, Aws continues to refine tools such as Quick Suite, a 'corporate companion' that allows everyone to move quickly from insight to action, or Amazon Connect, a workflow automation tool based on Ai-human interaction. But it also presented Transform, a tool capable of transforming any antiquated computer code or language, resulting in a reduction of technical debt from legacy systems. At the same time, the group introduced specific tools to support developers in programming and a class of autonomous agents to solve problems, again in the IT domain, in full autonomy.

Having lagged behind in the Large Language Models, Amazon Web Services has chosen to open its platform to the most advanced models in order to support customers in the simple adoption of customised and profiled solutions closer to their needs, feeding the value-added services chain closer to the enterprise, with autonomous, scalable and long-lasting solutions.

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